Exactly! There are many easy, obvious, inexpensive, 100% certain, ways to profitably accelerate sales. The thing Ferris has never understood is that selling a $200,000 system requires hands on demo, hand holding for maybe up to a year before an order happens, relentless support from corporate for your sales team in the field.
Mobile Product demos are one easy obvious way. Maybe $1mil up front to own and outfit the truck. Staff with two people. Support with logistics from corporate. Relentless follow up from your local sales people. Likely about $500,000 in annual operating costs.
There are also stellar independent manufacturer's rep firms throughout this country. Not all are great, but some are. Hire the best firms, maybe 1 or 2 per State to sell your product. If VirTra treats those reps like gold, those reps will be worth platinum (I hope platinum is worth more than gold). This does require support, lots of support, from the parent (VirTra) but it is doable and VirTra in house staff can still control pricing on every quote. And this sales model has been proven and polished by other companies selling similar priced products in other industries. Easy to replicate.
All Ferris has to do is hire the best sales leader out there and close his eyes, get out of the way, and let the guy operate and make money. Ferris does not understand that the most important person in any company is the sales guy (and I'm an engineer) and he should be paid appropriately and that means ALOT OF MONEY. Ferris can't stand the thought of a sales guy making 1million or 2 million per year based on his production. And that is a fundamental problem.
BOD....wake up.
