Saturday, June 04, 2022 12:43:06 PM
<<<<<<<<< would itemize sales on their financials >>>>>>>>>>>
Why let your competition know what sectors provide what portion of your revenue when the regulations on 'Pink Current Information' companies do not require it???
<<<<<<<<<<< almost exhausted all forms of marketing >>>>>>>>>>>
BIEL has never had the advertising budget to properly promote ActiPatch and educate consumers on PSWT technology.
BIEL's largest advertising campaign was the Social Media Campaign in the UK, 2015 - 2017. The whole campaign cost less than $50k and generated BIEL's highest 2 years of Sales, 2015 - $2.3 million and 2016 $2.08 million.
BIEL found that the cost of 'Slotting Fees', fees stores charge for shelf space, at thousands of Boots, Lloyds, Superdrug stores ate up all of their profits. This experience is what caused BIEL to move to the OEM business model.
Under the OEM model BIEL produces devices and their OEM Partner handles everything else; Marketing, Advertising, Distribution, Warehousing, ect..
The OEM model proved its self in 2021 giving BIEL its first ever profitable Quarter.
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