Friday, June 03, 2022 8:59:58 PM
Bright Boy
RE: The Danish Dude post# 481005
Post#
481031
of 481842
Thursday, 06/02/2022 11:47:29 AM
For all my pals on this board and I hope I have a lot, my hunch is that the company will not telegraph anything publicly prior to Saturday's performance!! If they did, it would undermine the "element of surprise"!! Further, the last thing the company wants is to provide advance notice to the Statnews "spin room"!! Remember what happened on May 10th.The ASCO event schedule is sufficient notice for anyone choosing what presentations to attend. The one great thing about the"Firestorm surrounding Af" is the media attention that will be focused on Northwest' event in the IET. Publicity like that would have cost Northwest millions!! So thank you, Boston Globe and Statnews!!! In my younger days, I worked with one of the most powerful information distribution groups in the country and the most important "takeaway" that I learned was that anytime you can get your headline/name on the front page, especially the front page above the fold' you're a winner, no matter the content, because 99% of the readers will possibly remember the name, but none of the content after 1 day unless it's directly related to something incredibly important in their life.
AND that's why the wonderful, positive headlines about Northwest's successful trial and the potential to treat GBM and other lethal cancers in ways never before available to the world of cancer patients will overwhelm negativity and bring peace of mind to all those fighting for their life against the deadly realm of cancer !!!
Cheers,
BB
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