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In its first month shipping product since acquiring the brand, the Company booked Fizzique™ sales in February in the United States, Canada, and Middle East. Sales extended across 10 states or territories and were centered primarily in 17 major US metropolitan areas, driven by two major international distributors, five primary regional distributors, and one primary vending service.
In total, the Company sold 60,624 cans (including 5,052 cases) of Fizzique™ Inc. during February, resulting in total monthly revenues of $103,786, or an annualized pace of approximately $1.25 million.
Leonard K. Armenta Jr., CEO of GenTech’s operating subsidiaries, commented, “We have a large specialty e-retailer that had to reorder one week after their launch of Fizzique™. We have Regional Distribution in the West Coast, Mid-West North, Mid-West South, and Texas. And we on-boarded two International Distributors. In other words, we are beginning to see the Fizzique™ Inc. brand lift off.”
“In March, we are already courting two national distributors who cover 10,000+ stores, one with a verbal commitment already in place for 20,000+ cans as an original purchase order,” continued Armenta. “We also secured our first C-Store distributor which services 600+ locations in the southern US. With the early success of our current customer base, we expect reorders throughout next month. February was solid. But it was only the tip of the iceberg now that things are really moving for Fizzique™ Inc..”
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