Amarin Corp Plc (AMRN)

[ilovetech]

"Trap" best describes the mistake people often make when they assign their own values on a demographic, then draw on those assumptions to formulate their investment thesis. It's very common to see elderly people develop a disdain for swallowing pills. Adding just one pill to their existing regimen garners irrational pushback, and it's not something you can reason with. That's just one demographic. 50% of my brother's practice are diabetic. Perhaps education levels play a great part, but nonetheless, compliance is an issue. He was telling me about a patient's cholesterol profile, and I suggested Vascepa. He laughed, "I'm lucky if I can get him to stake a Statin." People have no idea how stupid people are with their own health choices. So yeah, the choice of taking one pill instead of "TWO" makes a huge impact on compliance. No question. Full stop period.

ILT