I don't know - or care - if EM is serious about Coke Cola. In 2017 Warren Buffet owned 9.4% of CC (400,000,000 shs) of the corp, per the Motley Fool... https://www.fool.com/investing/2017/03/10/what-percentage-of-coca-cola-does-warren-buffett-o.aspx All Musk has to do is threaten to buy CC for more than the current share price for shareholders to support him - currently, KO: $65.10/sh. For EM, this is all a game.