Bioelectronics Corp (BIEL)

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Looks Like it's time for a History Lesson

BIEL has had a $29.99 RRP on the 720 hour ActiPatch for years.

Anyone who has been following BIEL for more than 3 years knows that they would offer wholesale pricing of $15 to those on their customer list once a year. BIEL still made a significant profit on those $15 sales, both direct to customers and to distributors, because the ActiPatch had a volume production cost of $2 per unit.

The $34.99 KT Wave has the same production costs as ActiPatch except for a less expensive 250 hour battery. KT's high RRP, for a 250 hour device when compared to the 720 hour Actipatch, gives them plenty of room to discount the price for promotions.

The KT Subscription price for the Wave is $27.99 per device and they still make a handsome profit.

Amazon currently has the KT Wave, an 'Amazon's Choice' Product, on sale for $23.99 and KT still makes a nice profit.

No "Dump", No "they are gone", just a common retail sales strategy.