Enzolytics Inc (ENZC)

[suny66]

Mr. Consumer most likely will not be attracted to ENZOIMUNE. The name is all too scientific. People want something the can relate to like "Immune Booster". That's what the competition calls theirs. "Immune Modulator", well my friend that's another weird term for the average American to wrap their head around. Then there is "IPF" which communicates absolutely nothing to the consumer.
Another problem I see is with the packaging. Half of the front panel is totally blank. There is plenty of room for a smiling face of a satisfied customer. Basically, there is no attention getting material to win over a potential customer.
With all the March hype about brick and mortar nationwide stores with nothing and now. mid April with the promise from an obscure online outlet, it looks like more hype than anything else.
After awhile, "soon" seems to mean never.
This is now looking like a smokescreen to substitute for lack of solid news.