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Tuesday, 04/05/2022 2:29:44 AM

Tuesday, April 05, 2022 2:29:44 AM

Post# of 14655
https://n.news.naver.com/article/018/0005181284

busan bank's hand-held medium acquires social kagino game company

entry2022.04.04. 9:35 am

kim yeon-ji

[REPORTER EDELEY KIM] IT HAS BEEN CONFIRMED THAT "MEDIUM," A BLOCKCHAIN TECHNOLOGY COMPANY THAT IS BUILDING KOREA'S FIRST METAVERSE BANK WITH BNK BUSAN BANK AND SONY MUSIC PUBLISHING, HAS ACQUIRED THE MANAGEMENT RIGHTS OF A GLOBAL GAME PUBLISHING COMPANY. AS GAMING COMPANIES AND DOMESTIC AND FOREIGN COMPANIES HAVE DECLARED THEIR ENTRY INTO THE METAVERSE MARKET, ATTENTION IS GROWING ABOUT HOW MEDIUM'S ACQUISITION OF THE GAME PUBLISHING COMPANY WILL BRING TECTONIC SHIFTS TO THE INDUSTRY.

According to the 4-Day Investment Bank (IB) industry, Medium recently acquired more than a majority of its stake in Easy Games (EASI), a British-based game publishing company, and secured management rights. The acquisition amount is private. However, the industry believes that medium may have cost at least a billion won, as Easy Games is a company with a comprehensive gambling gaming license that can be applied to the European Union (EU). Easy Games is a global publishing company that develops gambling game content and related platforms. Although not much is known in Korea, it is regarded as a major social volcano gaming content company in North America and Europe. It has more than 300,000 active users, and its partners include mobile gaming company Cube Games and online casino gaming company VivoGaming. In particular, it has obtained a "UK Gambling Commission" license to provide gaming services in the UK and across the EU, so it is also scalable.
The industry believes that the acquisition will spur medium to create its own metaverse ecosystem. An industry insider familiar with the matter said, "Medium has been working on creating and supplying blockchain-integrated game content since the establishment of its subsidiary Medium Games last year," adding, "This acquisition has been promoted as part of that, and it is likely that the acquisition will provide a platform for millions of simultaneous connections without a win-win operation by incorporating blockchain and metaverse into social kagino, which is popular abroad."
In particular, the acquisition comes as domestic game companies, banks, entertainment planners, and telecommunications companies have declared their entry into the metaverse market. In particular, social casinos in Metaverse are the fastest commercialization of virtual asset transactions, so companies are interested. Among the gaming companies, Netmarble acquired spinx, an overseas social casino developer, last year, and Mituon acquired a 51% stake in blockchain company Sandsquare through its subsidiary and social casino game developer Mituzen. In addition, metaverse platform Maxt recently expanded its portfolio by attracting strategic investments from social magazine gaming company W. Games.
Meanwhile, Medium, founded in 2018, has been developing "high-performance blockchain technology" by recruiting technical staff from Samsung Electronics and Kakao. As a strength of its fast performance, it has developed corporate blockchain solutions, provided it to major domestic public companies and overseas blockchain foundations, and expanded its business area to NFT games and metaverses starting last year. Recently, he joined hands with Busan Bank and Sony Music Publishing to establish a metaverse bank that can handle a variety of digital assets.