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$PDPG News : Performance Drink Group Signs JV LOI with New European Partner Focused on R&D
PDPG Explores Heart- Healthy Ingredients Including a new Cannabis Ingredient Range

WHEAT RIDGE, CO / ACCESSWIRE / March 7, 2022 / Performance Drink Group, Inc. (OTC PINK:PDPG) ("Performance Drink" or the "Company"), a new force in the manufacturing of unique Sports Nutrition and Energy Drinks, today announces a signed Letter of Intent (the "LOI") toward the establishment of a joint venture (the "JV") with a new EU-based partner that specializes in Research & Development.

Further details about the JV will be released over coming days and weeks.

The JV exists to foster the development of patent-protected trade secrets related to both raw ingredients and production processes for the fast growing beverage marketplace, with a particular emphasis on the development of a new and unique portfolio of ingredients, supplements, and products capable of promoting heart health.

"The goal of this partnership is to target game-changing R&D rooted in a very broad-spectrum sampling of natural ingredients, including olives, nuts, honeys, and, of course, cannabis-based products," stated PDPG CEO David W. Lovatt, commenting from Portugal. "Once the definitive agreement has been signed by all parties, this venture stands to give Performance Drink Group access to stable, growing revenue streams spanning multiple continents capable of lasting long into the future underpinned by strong IP protection."

According to research and analysis from Mordor Intelligence, the Energy Drink market is projected to see an annual growth rate in excess of 9%, where the US is the largest market, but the Asia-Pacific region sees the fastest growth. 2021 witnessed a strong recovery in the consumption of energy drinks, with manufacturing capacity outstripped by demand growth.

According to the Company's industry analysis, the dominant innovation channel in the market has traditionally been the development of new flavor extensions, with Monster® recently releasing their Dragon Fruit Flavor. But innovation is now starting to come in other areas where consumers are demanding improvements that push beyond flavor and into the domain of the core ingredients that make up the functional value of the drinks themselves.

https://finance.yahoo.com/news/performance-drink-group-signs-jv-133000888.html