If this post is accurate, PG has some explaining to do:
cageybee
$AUPH
This morning, I emailed the following to Aurinia's business development unit. It's based on my concern (disgust, actually) with the lackluster sales forecasts that PG recently released and the utter lack of effort to use digital marketing to get the word out about Lupkynis:
"I manage my family's investments and made the decision years ago to make a substantial investment in Aurinia, based on the promise and potential of Lupkynis. The company's most recent projections of meager sales growth has me livid, frankly. I have read numerous anecdotal accounts of physicians who are completely unfamiliar with Lupkynis, which by this time is unacceptable from a marketing perspective.
Patients suffering LN, like others with debilitating diseases, want to learn about their treatment options, and turn to the internet for information. This morning, I Googled "lupus nephritis" and was disappointed to find that Lupkynis did not appear at all within the first ten (10) pages of the search results. It may have been further down the line, but I stopped looking. After all, who looks 10 pages into a Google search?
Why isn't Lupkynis on the first page of the search terms for LN? It should be. Aurinia needs to make sure that someone searching the internet about LN will find Lupkynis easily, so they can ask their treating physician about it.
Consider engaging an outside marketing firm to help Aurinia achieve page 1 placement on Google's LN search results. This can be done easily and relatively cheaply using search engine optimization (SEO) techniques that build a robust internet presence on Google, other search platforms and across social media.
It is a shame that more LN sufferers do not know about Lupkynis. It is inexcusable that treating physicians do not.
Effective internet marketing is a critical step toward sales growth and may just be a godsend for LN sufferers looking for help. Step up and fill the vacuum of information about Lupkynis."
Long-winded, yes, but the company's internet presence is nil. That's inexcusable!
