Thursday, February 10, 2022 3:58:46 PM
This is translated from today's Helsingin Sanomat newspaper:
"Sportswear giant Adidas launches hoodie with Finnish Spinnova fiber - this is what it looks like
According to Spinnova, the launch is a significant step in the commercialization of its textile fiber.
Spinnova and Adidas will introduce a new hoodie with Spinnova textile fiber on Thursday. Photo: Spinnova handout
Harri Pietarinen HS
13:44
Spinnova, which develops textile fibers, and Adidas, a German sportswear manufacturer, will present a new hoodie made of Spinnova material on Thursday.
The launch is a significant step in the commercialization of Spinnova, the company says in a press release. The garment will go on sale in early July. However, it will not have a “significant impact” on Spinnova’s financial performance this year.
The hoodie called Terrex HS is an intermediate layer garment designed for outdoor enthusiasts. Its knitted material is a blend of organic cotton and at least 25 percent wood-based Spinnova textile fiber.
Spinnova's first commercial-scale plant is scheduled for completion in Jyväskylä at the end of this year.
The company's partner in the Millspin mill is the Brazilian pulp company Suzano. The goal is for the partners to be able to produce one million tonnes of Spinnova fiber per year worldwide in 10 to 12 years.
Spinnova and Adidas announced their collaboration in June. Adidas joined Spinnova's IPO last June on the Helsinki Stock Exchange's First North marketplace."
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