LVVV - 2022 is the year....
LiveWire's Estrella River Farms Enters Partnership with Phire Labsto Launch Branded and Private Label Products
for Retail Distribution
Anaheim, CA, February 8, 2022 -- LiveWire Ergogenics Inc. (OTC: LVVV), a company focused on acquiring, managing, and licensing special purpose real estate properties conducive to producing handcrafted and organically grown high-quality cannabis products for medical and recreational adult-use in California, today announced that its affiliate company Estrella River Farms has partnered with Phire Labs to deliver its products for the manufacturing and distribution of connoisseur-craft extracts produced and distributed by Phire Labs to hundreds of licensed dispensaries throughout California.
Estrella River Farms has entered a strategic revenue-sharing agreement and developed a white label program with industry leader Phire Labs to put its brand of the first-ever "Estate Grown Weedery" in Phire Lab's large retail footprint throughout the California cannabis market. This model, developed by LiveWire for its affiliate Estrella River Farms, creates a clear path for rapid and significant market penetration via many dispensaries utilizing Phire's and LiveWire's relationships with industry leaders in the manufacturing and retail space.
Bill Hodson, CEO of Livewire Ergogenics, states, "Now that our Estrella Ranch project is up and running and ERF has delivered the first harvest for processing, we are in a position to enhance the value of the harvest and react dynamically to the current price pressure in the industry. To take advantage of the exceptional quality of sun-grown cannabis and generate higher revenue, ERF partnered with Phire Labs to convert its biomass into connoisseur-craft extract products manufactured and distributed by Phire that will command a higher value. This will allow ERF to utilize Phire's exceptional manufacturing process and distribution channels to process the harvest into easily consumable retail products. In addition to using 'ERF's raw materials for the production of its connoisseur-craft extracts, Phire will also manufacture ERF's private label product featuring "Estate Grown Weedery™" for distribution through its established distribution channels."
Nelson Chi, the managing partner of Phire Labs, states, "We are very excited to enter into a revenue-sharing partnership with LiveWire's Estrella River Farms. We have examined the entire operation at Estrella Ranch, tested the organic-style product grown there, and qualified it for the high-quality production process of our connoisseur-craft extracts. We are confident ERF's biomass will be ideal for a wide range of our products. We have also agreed to sell the "Estrella Weedery" private label manufactured cannabis products through our dispensary distribution network within California.
About Phire Labs
Phire Labs is a well-established extraction and distribution company for the California recreational and medical cannabis industry. With 30 years of combined experience, the Phire Labs' team comprises industry veterans from the cannabis manufacturing and retail sectors and has been awarded multiple "Cannabis Cup Awards. Phire Lab's mission is to produce and distribute high-quality cannabi
