According to the Turkish news outlet Anadolu Ajansi, Kocak thought that tricking the cows into thinking they were actually outside through VR headsets would make them happier and produce more milk, since the cows are trapped indoors, especially in winters.
Kocak said that he had to look for alternative ways to produce more milk after the rising fodder prices in Turkey. Before trying out VR goggles, Kocak said that he had played soothing classical music to his cattle. Speaking to Anadolu Ajansi, he said that "In Russia, cows were fitted with virtual reality goggles. We decided to try it in our own business. In the first stage, we trialed the virtual reality goggles on two of our animals. We monitored the process for about 10 days. We observed an increase in both the quality and quantity of milk in animals wearing the goggles." According to Kocak, the cows’ milk output has gone from 5 gallons (22 liters) to 7 gallons (27 liters) a day.
The VR headsets for cattle were initially tested in Moscow, Russia and were reportedly developed in coordination with veterinarians. Since the goggles proved to be a success on his farm, Kocak said that he's planning to order 10 more headsets from Russia and install them on his animals.
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