"Those with the enterprise lack the money and those with the money lack the enterprise to buy stocks when they are cheap." -- Ben Graham
Many private investors seemingly like to buy high, sell low, typically inducing a 2% average lag factor, for some ... well they'd have been better placed had they solely invested in cash deposit accounts.
AIM induces taking the other side of such activities. Leading to not so much a case of beating the 'average' (index) as that is a historic optimal mechanical method that has evolved over time to be even better such that the average actual investor doesn't even compare to that, and more a case of beating a lot of others who sold to or bought from AIM'ers.
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