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Friday, January 14, 2022 3:54:59 AM
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https://finance.sina.com.cn/jjxw/2022-01-14/doc-ikyamrmz5171792.shtml
2022-01-14 14:48Upstream News
When it comes to the Metaverse, whether you accept it or not, you have to admit that it was the hottest outlet in the technology industry last year. Zuckerberg renamed the company Meta, and Microsoft and Google are also actively participating in the platform and content construction of the Metaverse. However, the metaverse is still not a rigorous academic concept at present. The current metaverse is more of an exploration, and it may have practicality in the fields of games, social interaction and entertainment.
In the future, the metaverse may promote the gradual digitization of individuals and form a presence in the digital world, thereby forming personal digital assets and digital identities. It lies in the bearing of digital assets and digital identities, in which virtual humans play a very important role. It is reported that a virtual human is a virtual image with appearance characteristics and behavior patterns produced by technological means such as modeling, motion capture or AI, and presented through a display device. The value created by virtual human is mainly to break the physical space limitation and provide more sense of immersion, participation and interaction.
The current virtual digital human industry chain consists of technical solutions (basic layer, platform layer) and content application (application layer). From the perspective of the virtual digital human industry pattern, a stable pattern has been formed at the base layer, and cutting-edge enterprises at the application layer have emerged. Foreign giants focus on the basic layer and platform layer; domestic leading companies focus on the platform layer and application layer, and more are self-developed AI systems and explore the application of virtual humans in social activities, news media, cultural tourism and other fields. For example, Imma, a blogger who can wear fashion makeup, Hua Zhibing, a student of Tsinghua University who can sing and play the piano, CCTV News launched the first AI sign language anchor to broadcast the Winter Olympics...
However, the virtual human is still in the stage of only image and concept, and the current technology cannot support the greater commercial value of virtual human, but a large number of brands are willing to pay for it. For example, AYAYI, which takes the fashion icon route, has cooperated with brands such as LV, L'Oreal, and Porsche, while Axi has cooperated with brands such as Chery Automobile and JD.com, covering fields such as automobiles, food, fast-moving consumer goods, and accessories. What the brand sees is the trendy and technological sense of virtual people, especially under the heating of the Metaverse, virtual people are pouring into the real world in large numbers. There are almost metaverse words in the posters and copywriting of each advertisement. These brands want to try to hook up with the metaverse label on the virtual person to attract young people in the Z era.
The technical application of virtual human involves two processes:
Making virtual human and users using virtual human. The production of virtual human is divided into two steps, the first step is to create a static virtual human, and the second step is to make the virtual human alive. Making a static virtual human involves modeling and rendering technology, and there are two ways to make a virtual human come alive.
- One is to create a real-life-driven virtual human through motion facial capture technology;
- the other is to use AI technology and speech synthesis technology. And CG technology to produce algorithm-driven virtual human. Finally, in order to allow users to gain a stronger sense of immersion, participation and interaction when using virtual humans, XR/VR/AR and holographic imaging technologies are applied to the user's use.
When the virtual human industry technology achieves a qualitative breakthrough, the commercialization of virtual human can usher in a greater imagination space. In addition to Baidu, NetEase, Tencent and other major Internet companies, some technology companies with the ability to develop virtual human modeling, AI, motion capture, rendering and other art capabilities, such as WIMI, also followed suit. In the new track of Metaverse, Metaverse-related industries are ecologically prosperous, and the layout of the industrial chain is perfect. WIMI is accelerating the layout of "metaverse" in the industry. In a nutshell, the arrival of the metaverse provides the best soil and opportunity for the interaction between WIMI's 5G light field vision and AI virtual human.
In fact, before the Metaverse became popular, WIMI had already focused on 5G, AI and AR, and conducted several years of research. For Metaverse WIMI also has a Metaverse Division, which focuses on the application of augmented reality, virtual reality, 5G and other technologies in the research and development of Metaverse. In addition, WIMI has established an academy of sciences, dedicated to holographic AI vision to explore unknown technologies, and to carry out basic science and innovative technology research. At present, WIMI has achieved computer vision AI, and the precision of synthetic image information acquisition is higher than the industry level. Computer holographic vision The AI ??synthesis processing capability is better than the industry average.
From the current situation, 5G is a technological advancement of a basic communication method for human beings. The integration of 5G with emerging technologies such as cloud computing, big data, and artificial intelligence is showing strong scientific and technological vitality and broad market potential. A good 5G industry ecology is taking shape, the industry environment is getting better and better, and government departments strongly support 5G development in terms of policies. It is worth affirming that the R&D personnel of WIMI Academy of Holography, based on 5G, proposed a holographic virtual character picture and sound reconstruction technology, that is, the use of human skeleton dynamic capture, real-time image rendering, speech recognition technology, and sound simulation technology to present virtual people. WIMI obtains data information from the base layer and reproduces character movements through software algorithms, providing a one-stop virtual human interaction solution for 5G+AI vision.
Under the tuyere of the metaverse, the virtual human has an important connection with the metaverse, and the virtual human provides a way of interaction with strong visual effects between the real world and the virtual world. At present, the industry is developing towards novelty, convenience and diversification. All platforms and giants are carrying out technological innovation and improvement of virtual human. In the future, virtual humans will take advantage of their natural advantages such as diversity and high immersion to occupy a place in the metaverse industry, and there may be a wave of reshuffles.
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