Bitcoin (BTCUSD)

[tw0122]

What is remarkable, is that for once the world's richest are far behind the adoption curve, with even retail investors way ahead of them. Consider that while the SEC has yet to approve a token-based ETF, tens of millions of Americans are already investing and trading crypto, a process which made Coinbase founder, Brian Armstrong, worth some $10 billion. Elsewhere, an NFT from Beeple sold for $69.3 million at Christie’s. Tom Brady released NFTs tied to his legendary career, while Katy Perry, Grimes and the agency behind K-Pop sensation BTS all sought to profit from the burgeoning industry. El Salvador’s President Nayib Bukele even made Bitcoin legal tender in his country.

And, as Bloomberg notes, the crypto marketing juggernaut will keep going in 2022 — Staples Center in Los Angeles is now Crypto.com Arena, while FTX and Singapore’s Crypto.com are running ads during the Super Bowl — even if prices don’t necessarily climb to the moon.