WiMi Hologram Cloud Inc (WIMI)

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Meta universe + holographic AR: WiMi Hologram leads 5G immersive experience, more applications on the B side.

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https://finance.sina.com.cn/jjxw/2021-12-28/doc-ikyamrmz1751559.shtml

Upstream News at 16:58 December 28, 2021

The concept of meta-universe is blooming all over the world, but there is no truly mature consumer device that can let people enter meta-universe as easily as using a mobile phone. And just like this era of rapid rush, the definition of "meta universe" is currently in a high degree of vagueness and uncertainty. However, Zhiwei has seen that countless industries, enterprises and individual consumers have revolved around the "metauniverse", but they have jointly spelled out the complete face of the "metauniverse" of this era in fragments.

Metaverse is a trend. After this year's explosion, it is necessary to innovate a lot of basic technology research and development, including AR/VR, MR, 5G and other hardware equipment and technological breakthroughs. At present, the main positions of the meta universe are still AR (augmented reality) and VR (virtual reality). AR and VR devices are the most attractive and become the entrance to the meta universe world in the future. The current technology and productization are relatively mature VR devices, mainly because of the promotion of Meta's Zuckerberg. From the acquisition of Oculus for US$1.9 billion in 2014 to the present, it is estimated that tens of billions of dollars have been invested, and of course the results are not bad. After several generations of product iterations, today's Quest series has become the absolute leader in the field of VR headsets, and its market share has accounted for half of the country!

Technological development is changing with each passing day, and the AR industry is currently on a very good upward trend. Data shows that more than 20,000 AR applications have been launched worldwide. The most valuable application scenarios of AR include mobility scenarios, such as AR navigation. High-bandwidth, low-latency 5G is the key to realizing AR mobile applications. Nowadays, operators are actively promoting the scale development of 5G, combined with AR and cloud technology, intending to create "5G killer applications." 5G can transfer AR computing from the end side to a more powerful cloud side, accelerating the development of the industry.

As Apple, Microsoft, Google and other companies continue to iterate their products, the AR industry will continue to develop upwards. Apple has a long history of deploying in the AR field. From Google Glass back then, to Magic Leap, to Holo Lens, and the many eye-catching AR glasses on the market today, portability is the basic feature of AR products. In short, AR headsets are defined from the beginning to replace mobile phones. In an interview with a magazine, Cook stated that his views on "Meta Universe" are only called AR, and Apple's recent AR glasses insider news also clearly expressed: "Apple AR glasses will be used to replace Iphone in ten years."

The virtual and real world of the meta-universe is specific to real life, and technologies such as AR and VR mainly carry people's expectations for the meta-universe world at this stage. For companies that have experienced the "AR concept" wave, they are more confident in the heat brought by Metaverse, facing challenges such as the bottleneck of the company's transformation, the change of the C-end of the industry to the B-end, etc. Many companies are looking for solutions, and when WiMi Hologram meets Metaverse, what kind of thinking can the concept boom cause, and what possibilities will the holographic technology revolution bring? In a nutshell, WiMi Hologram Company provides The solutions include "meta universe + holographic content", which mainly provides 3D/5G/AR/VR integrated solutions for the B-side and related vertical fields. At present, the core of the company's solutions is mainly the innovation of software and hardware application content, which is used to help customers solve existing problems in the fields of new entertainment, virtual display, and AR advertising.

In terms of breakdown, WiMi Hologram, as a leading domestic innovative company, has an international listing background, and the NASDAQ stock code is: WIMI. Considered by the industry as one of the first participants in the holographic AR field, WiMi Hologram strives to gradually push the holographic AR technology to the real world. Up to now, it has made a series of breakthroughs and leaps and bounds in the fields of holographic applications such as advertising, entertainment, education, navigation and health. Now, facing the fiery enthusiasm of Metaverse, WiMi Hologram has established the Metaverse Division to dig deep into AR technology, Artificial intelligence, holography, 5G and other immersive and interactive applications. For example, AR head-mounted display devices that use WIMI's holographic AR optical solution have both integrated designs and can be connected to PCs, drones, Android & IOS smartphones. Users only need to wear AR head-mounted display devices for one second. Have a cool, high-definition visual experience.

Since AR equipment entered the market, there have been leading companies that first came first, and then newcomers came to share the pie.In this environment, for WiMi Hologram, it is both an opportunity and a certain pressure. But for many years The time allows WiMi Hologram to have deep technical accumulation and strong technical reserves. At present, the market share of AR is large enough. With a solid foundation, WiMi Hologram's current business matrix is ??gradually enriched, and it provides connectivity, cloud, application, and secure full-service communication and information for the personal (To C) and enterprise (To B) markets.???. In terms of To C business, 5G has penetrated rapidly, and application scenarios have continued to expand. Through extensive cooperation, the company has continuously expanded the ecological landscape of individual user products, and launched 5G special applications such as Holographic Cloud VR/AR, Holographic Cloud Games, Holographic Cloud Social, etc. to meet the needs of individual users and increase customer stickiness.

In terms of To B business, WiMi Hologram Co., Ltd. grasps the storage of enterprise user data, and builds the future industrial 5G digital application ecology to empower thousands of industries. At present, the company expands cloud services, Internet of Things, medical care, education, transportation and other services, and continues to gain a firm foothold in the industry. In terms of academic achievements, it covers cutting-edge work in the field of information display, covering TV image color management, AMOLED manufacturing, micro-display chip design and manufacturing, projection and near-eye display optics, etc.

Right now and the next five years will be the golden period of AR development at the B-end, and companies like WiMi Hologram that have gone through the "AR concept" wave will be prioritized to emerge in the market. As for the C-end market, 2022 will be the starting point, and it will develop along with the development of Apple.

With the complete layout of the giant Meta Universe and the increase of 5G penetration rate, applications across the industry will continue to be popularized and expanded. VR, AR, and ultra-high-definition video will bring rapid growth in traffic usage, and it will be seen in the future of the industry B and C ends How to change.