I never do it either. Seth introduced Selena Gomez to Serendipity through his cousin in LA.
I think the big payoff is the getting milestones with the drug initiatives.
Interesting fact about Nestles, one of the partners in the Serendipity restaurants is a co founder of Skinny Cow. Skinny Cow blew up after Oprah ate it, but Nestles bought it when it was an over the counter company and skyrocketed sales.
Let’s hope something like that happens with the gum since Nestles has CBD products.
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