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ggwpq

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Monday, 11/22/2021 8:53:14 AM

Monday, November 22, 2021 8:53:14 AM

Post# of 426486
Novartis plans new sales approach for cholesterol lowering drug - WSJ

https://seekingalpha.com/news/3773170-novartis-plans-new-sales-approach-for-cholesterol-lowering-drug-wsj

https://www.wsj.com/articles/novartis-rethinks-sales-strategy-for-new-cholesterol-drug-launch-11637510400?mod=pls_whats_news_us_business_f

Note that Novartis' drug has not yet gain US approval and is still waiting for its outcome data.

I think AMRN should copy NVS's approach (NVS target LDL level) using electronic health records targeting TG>150 mg/dL level.

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