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Tuesday, November 16, 2021 4:31:21 AM
An article has a comprehensive understanding of "Meta Universe" and why global technology giants are deploying Meta Universe one after another.
source
https://inf.news/en/science/a1c373d19188e2bc7467c232beb64140.html
2021-11-16 16:50 HKT
Recently, meta-universe-related topics have quickly broken the circle, and the market has attracted a lot of attention, and it has become a hot topic in the technology circle and capital circle. On October 29, 2021, Facebook announced that the company's name was changed to Meta, which further promoted meta-universe. Climax.
As a carrier of the integration of the virtual world and the real world, Metaverse contains huge opportunities for the transformation of social, content, games, office and other scenes.
So, what exactly is the metaverse? What is the current state of the metaverse? What will be the future development trend of the metaverse?
What is meta universe.
Metaverse is a broad term that first appeared in the science fiction novel "Avalanche" by American writer Neil Stephenson in 1992. The novel depicts a virtual digital world parallel to the real world-"Metaworld". People in the real world have a virtual clone in the "metaworld", and people compete with each other to improve their status by controlling this virtual clone.
In fact, at present, there is no recognized authoritative definition of the meta universe. Here, we quote the views of Professor Shenyang from the School of Journalism and Communication of Tsinghua University, “Metacosm is a new type of Internet application and social form that integrates multiple new technologies and integrates reality and reality. It provides immersive experience based on extended reality technology, and Digital twin technology generates a mirror image of the real world, builds an economic system through blockchain technology, closely integrates the virtual world and the real world in the economic system, social system, and identity system, and allows each user to produce and edit content."
In layman's terms, meta-universe refers to a shared virtual world environment that people can access through the Internet, and refers to a digital space that becomes more realistic through the use of virtual reality (VR) or augmented reality (AR).
The development status of meta universe.
Global technology giants are deploying meta-universe related industries.
At present, the global technology giants are making frequent moves, and have successively deployed Metaverse related fields and industries from various directions, exploring development possibilities, and are expected to further promote the gradual development of the industry.
foreign
(1) Facebook changed its name to Meta, announced a full-scale attack on Metaverse, and continued to invest in VR/AR terminals, virtual reality platforms, content, etc., and is currently the most comprehensive metaverse layout;
(2) Roblox explores the field of PUGC game assets;
(3) NVIDIA Omniverse explores the field of human-computer interaction vision and tries the GTC conference;
(4) Apple is highly optimistic about the development of AR and is expected to launch glasses products in the second half of 2022;
(5) Microsoft CEO Satya Nadella officially announced the Enterprise Metaverse solution;
(6) Epic Games acquired Skethfab, the largest 3D model platform; invested $1 billion in financing to support the development of Metaverse.
domestic
(1) Tencent has deployed a real Internet, invested in Epic Games, and continued to invest in content and social networking;
(2) ByteDance acquired Pico to expand the VR landscape;
(3) Alibaba, established Hangzhou Shudian Technology Co., Ltd. to lay out the field of VR equipment hardware; Dharma Academy added two laboratories, "Operating System Laboratory" and "XR Laboratory";
(4) In terms of software technology, WiMi Hologram can embed holographic AR content into virtual applications based on imaging detection and recognition technologies; in terms of application, WiMi Hologram has 4600 holographic virtual IP rights content, which is to enter the meta universe. The market has laid the foundation; in terms of financing and mergers and acquisitions, WiMi Hologram has invested in a number of high-quality meta-universe companies including Cloud View Research and Wuxi Sandiren Culture;
(5) Huawei's two patents for "a head-mounted display and virtual reality system" and "enhanced display AR glasses" were authorized at the same time;
(6) Xiaomi released single-lens optical waveguide AR smart glasses;
(7) Baotong Technology participates in Beijing Hashiqi Technology Co., Ltd. to promote the VR/AR/MR industry layout...
The meta universe has gradually penetrated, and virtual idols have become a trend.
With the great fire of the meta universe, companies building their own virtual idols and acting as brand spokespersons have become a trend that cannot be ignored. For example, in May of this year, the virtual spokesperson Zoe displayed by Nestlé Coffee in its promotional video; Watsons launched Qu Chenxi, Harbin Beer launched Harbin, L'Oreal launched M sister, Huaxizi virtual spokesperson of the same name Huaxizi and so on.
However, the most popular at the moment is the super-realistic digital person AYAYI.
AYAYI made its debut in Xiaohongshu. The first post was read by nearly 3 million, and its fans gained nearly 40,000 overnight. Only the first picture has received 110,000 likes and 14,000 favorites so far.
Driven by the concept of meta universe, virtual idols represented by Liu Yexi are becoming a new entrance to the entertainment track.
Recently, the virtual person Mei Setian released the first virtual person talk show "Med Talk" on the Tencent news platform; iQiyi virtual idol Xiao Molly played the dream version of Liu in the modern urban romantic drama "Dream of Lions" Xi Chan, Jiangsu Satellite TV has launched the "Original Animation Image Stage Competition Show" "2060"; Xiao Yang, the virtual host of the independent research and development of Hunan Radio and Television Laboratory, will join the host family of the upgraded "Happy Camp"...
Not only in the field of variety shows, in the context of the explosion of short and medium videos, virtual AI internet celebrities have also become the new favorites in the KOL field.
Recently, Juhuasuan 10 billion subsidies and six business divisions of Alibaba Group jointly launched the first two-dimensional virtual idol group IP-Juhuasuan 10 billion subsidies and price comparison Tian Tuan; Xiaohongshu launched the "Trend Digital Era" plan layout The virtual idol matrix has more than 20 virtual idols including Reddi, dimma, ALice, and Axi Angie. Station B is the largest virtual anchor platform in China. At present, it has 32,412 virtual anchors and idols, and more than 4,000 virtual anchors start broadcasting every month.
Whether it is variety shows, film and television dramas, brand marketing or live streaming, the application scenarios of virtual anchors are becoming more and more extensive.
Of course, at present, the scene applications of these virtual idols, super-realistic digital people, and virtual anchors are still in their infancy. Communication with consumers still relies on audio-visual media such as pictures and videos. Platforms such as Yin and Xiaohongshu watched them like celebrities.
However, once the meta universe comes, they can establish face-to-face, zero-distance social interactions with consumers, and interact with fans at any time. Its power is huge, and it may become the key to brand communication and user relationship establishment in the future. Therefore, brands and companies that want to deploy Metaverse should now consider creating their own virtual idols.
On the afternoon of November 10, the “Cross-boundary Integration in the Meta-Universe Era” summit forum was held on the tenth floor of Shanghai Fengyuzhu Building. The forum invited representatives from domestic Internet, technology, finance and other industries to attend. Focusing on current hot topics related to Metaverse, on-site guests brought wonderful sharing based on the perspective of different industries.
Jiao Juan, chief analyst of Essence Securities' media industry, started from the basic research ideas on the definition and characteristics of Metaverse, combined with the layout of 20 technology giants around the world, and combed the core concepts and research framework of Metaverse for the audience.
Disney will enter the meta universe.
Today, during the annual earnings conference call, Disney CEO Bob Chapek presented the idea of ??Metaverse to shareholders for the first time. He first pointed to Disney as a long-term record of early adoption of technology to enhance the entertainment experience, providing some examples, such as Steamboat Willie (one of the first cartoons produced with synchronized sound), its historical use of animatronics, and Pixar's role in its animations. Extensive technical work.
He continued: It can be said that our efforts today are just a prologue. We will be able to connect the physical world and the digital world more closely, allowing unbounded storytelling in our own Disney meta-universe. We are committed to creating unparalleled opportunities for consumers so that they can experience everything that Disney provides on our products and platforms, no matter where they are.
As more and more game companies raise this point, some people believe that games such as Roblox, Minecraft, and Second Life already exist as a primitive meta-universe. But this has not stopped companies like Microsoft and Meta from trying to control what this virtual future looks like. Considering the huge number of IPs owned by the company, Disney's own interest in Metaverse is not surprising.
It is not clear how Disney will eventually participate in the metaverse, but there is no doubt that its interest is both expected and may be very strong.
The organization strongly supports "Meta Universe".
Northeast Securities said that "Meta Universe" is expected to raise the ceiling of the game industry and push the valuation center upward. Game spending will account for 1.3% of per capita disposable income in 2020. The agency believes that the development and perfection of Metaverse is expected to make virtual consumption one of the mainstream consumption types, which will greatly promote the revenue ceiling of games and related industries, and promote the industry's valuation center to move upward in the long run. It is recommended that the follow-up focus mainly on the policy direction and version number situation. In addition to policy changes, it is recommended to focus on leading companies with R&D, operation and channel advantages under industry changes.
CITIC Securities believes that as the future digital survival of mankind, Metaverse will have a profound impact on society and bring great industry ultimate opportunities. In the process of gradual development, society will continue to see the emergence and integration of single-point innovations in all aspects, and continue to approach the ultimate meta-universe, which will continue to bring investment opportunities.
China Merchants Securities stated that the development of Meta Universe is still in its initial stage, and it is still dominated by giants.
source
https://inf.news/en/science/a1c373d19188e2bc7467c232beb64140.html
2021-11-16 16:50 HKT
Recently, meta-universe-related topics have quickly broken the circle, and the market has attracted a lot of attention, and it has become a hot topic in the technology circle and capital circle. On October 29, 2021, Facebook announced that the company's name was changed to Meta, which further promoted meta-universe. Climax.
As a carrier of the integration of the virtual world and the real world, Metaverse contains huge opportunities for the transformation of social, content, games, office and other scenes.
So, what exactly is the metaverse? What is the current state of the metaverse? What will be the future development trend of the metaverse?
What is meta universe.
Metaverse is a broad term that first appeared in the science fiction novel "Avalanche" by American writer Neil Stephenson in 1992. The novel depicts a virtual digital world parallel to the real world-"Metaworld". People in the real world have a virtual clone in the "metaworld", and people compete with each other to improve their status by controlling this virtual clone.
In fact, at present, there is no recognized authoritative definition of the meta universe. Here, we quote the views of Professor Shenyang from the School of Journalism and Communication of Tsinghua University, “Metacosm is a new type of Internet application and social form that integrates multiple new technologies and integrates reality and reality. It provides immersive experience based on extended reality technology, and Digital twin technology generates a mirror image of the real world, builds an economic system through blockchain technology, closely integrates the virtual world and the real world in the economic system, social system, and identity system, and allows each user to produce and edit content."
In layman's terms, meta-universe refers to a shared virtual world environment that people can access through the Internet, and refers to a digital space that becomes more realistic through the use of virtual reality (VR) or augmented reality (AR).
The development status of meta universe.
Global technology giants are deploying meta-universe related industries.
At present, the global technology giants are making frequent moves, and have successively deployed Metaverse related fields and industries from various directions, exploring development possibilities, and are expected to further promote the gradual development of the industry.
foreign
(1) Facebook changed its name to Meta, announced a full-scale attack on Metaverse, and continued to invest in VR/AR terminals, virtual reality platforms, content, etc., and is currently the most comprehensive metaverse layout;
(2) Roblox explores the field of PUGC game assets;
(3) NVIDIA Omniverse explores the field of human-computer interaction vision and tries the GTC conference;
(4) Apple is highly optimistic about the development of AR and is expected to launch glasses products in the second half of 2022;
(5) Microsoft CEO Satya Nadella officially announced the Enterprise Metaverse solution;
(6) Epic Games acquired Skethfab, the largest 3D model platform; invested $1 billion in financing to support the development of Metaverse.
domestic
(1) Tencent has deployed a real Internet, invested in Epic Games, and continued to invest in content and social networking;
(2) ByteDance acquired Pico to expand the VR landscape;
(3) Alibaba, established Hangzhou Shudian Technology Co., Ltd. to lay out the field of VR equipment hardware; Dharma Academy added two laboratories, "Operating System Laboratory" and "XR Laboratory";
(4) In terms of software technology, WiMi Hologram can embed holographic AR content into virtual applications based on imaging detection and recognition technologies; in terms of application, WiMi Hologram has 4600 holographic virtual IP rights content, which is to enter the meta universe. The market has laid the foundation; in terms of financing and mergers and acquisitions, WiMi Hologram has invested in a number of high-quality meta-universe companies including Cloud View Research and Wuxi Sandiren Culture;
(5) Huawei's two patents for "a head-mounted display and virtual reality system" and "enhanced display AR glasses" were authorized at the same time;
(6) Xiaomi released single-lens optical waveguide AR smart glasses;
(7) Baotong Technology participates in Beijing Hashiqi Technology Co., Ltd. to promote the VR/AR/MR industry layout...
The meta universe has gradually penetrated, and virtual idols have become a trend.
With the great fire of the meta universe, companies building their own virtual idols and acting as brand spokespersons have become a trend that cannot be ignored. For example, in May of this year, the virtual spokesperson Zoe displayed by Nestlé Coffee in its promotional video; Watsons launched Qu Chenxi, Harbin Beer launched Harbin, L'Oreal launched M sister, Huaxizi virtual spokesperson of the same name Huaxizi and so on.
However, the most popular at the moment is the super-realistic digital person AYAYI.
AYAYI made its debut in Xiaohongshu. The first post was read by nearly 3 million, and its fans gained nearly 40,000 overnight. Only the first picture has received 110,000 likes and 14,000 favorites so far.
Driven by the concept of meta universe, virtual idols represented by Liu Yexi are becoming a new entrance to the entertainment track.
Recently, the virtual person Mei Setian released the first virtual person talk show "Med Talk" on the Tencent news platform; iQiyi virtual idol Xiao Molly played the dream version of Liu in the modern urban romantic drama "Dream of Lions" Xi Chan, Jiangsu Satellite TV has launched the "Original Animation Image Stage Competition Show" "2060"; Xiao Yang, the virtual host of the independent research and development of Hunan Radio and Television Laboratory, will join the host family of the upgraded "Happy Camp"...
Not only in the field of variety shows, in the context of the explosion of short and medium videos, virtual AI internet celebrities have also become the new favorites in the KOL field.
Recently, Juhuasuan 10 billion subsidies and six business divisions of Alibaba Group jointly launched the first two-dimensional virtual idol group IP-Juhuasuan 10 billion subsidies and price comparison Tian Tuan; Xiaohongshu launched the "Trend Digital Era" plan layout The virtual idol matrix has more than 20 virtual idols including Reddi, dimma, ALice, and Axi Angie. Station B is the largest virtual anchor platform in China. At present, it has 32,412 virtual anchors and idols, and more than 4,000 virtual anchors start broadcasting every month.
Whether it is variety shows, film and television dramas, brand marketing or live streaming, the application scenarios of virtual anchors are becoming more and more extensive.
Of course, at present, the scene applications of these virtual idols, super-realistic digital people, and virtual anchors are still in their infancy. Communication with consumers still relies on audio-visual media such as pictures and videos. Platforms such as Yin and Xiaohongshu watched them like celebrities.
However, once the meta universe comes, they can establish face-to-face, zero-distance social interactions with consumers, and interact with fans at any time. Its power is huge, and it may become the key to brand communication and user relationship establishment in the future. Therefore, brands and companies that want to deploy Metaverse should now consider creating their own virtual idols.
On the afternoon of November 10, the “Cross-boundary Integration in the Meta-Universe Era” summit forum was held on the tenth floor of Shanghai Fengyuzhu Building. The forum invited representatives from domestic Internet, technology, finance and other industries to attend. Focusing on current hot topics related to Metaverse, on-site guests brought wonderful sharing based on the perspective of different industries.
Jiao Juan, chief analyst of Essence Securities' media industry, started from the basic research ideas on the definition and characteristics of Metaverse, combined with the layout of 20 technology giants around the world, and combed the core concepts and research framework of Metaverse for the audience.
Disney will enter the meta universe.
Today, during the annual earnings conference call, Disney CEO Bob Chapek presented the idea of ??Metaverse to shareholders for the first time. He first pointed to Disney as a long-term record of early adoption of technology to enhance the entertainment experience, providing some examples, such as Steamboat Willie (one of the first cartoons produced with synchronized sound), its historical use of animatronics, and Pixar's role in its animations. Extensive technical work.
He continued: It can be said that our efforts today are just a prologue. We will be able to connect the physical world and the digital world more closely, allowing unbounded storytelling in our own Disney meta-universe. We are committed to creating unparalleled opportunities for consumers so that they can experience everything that Disney provides on our products and platforms, no matter where they are.
As more and more game companies raise this point, some people believe that games such as Roblox, Minecraft, and Second Life already exist as a primitive meta-universe. But this has not stopped companies like Microsoft and Meta from trying to control what this virtual future looks like. Considering the huge number of IPs owned by the company, Disney's own interest in Metaverse is not surprising.
It is not clear how Disney will eventually participate in the metaverse, but there is no doubt that its interest is both expected and may be very strong.
The organization strongly supports "Meta Universe".
Northeast Securities said that "Meta Universe" is expected to raise the ceiling of the game industry and push the valuation center upward. Game spending will account for 1.3% of per capita disposable income in 2020. The agency believes that the development and perfection of Metaverse is expected to make virtual consumption one of the mainstream consumption types, which will greatly promote the revenue ceiling of games and related industries, and promote the industry's valuation center to move upward in the long run. It is recommended that the follow-up focus mainly on the policy direction and version number situation. In addition to policy changes, it is recommended to focus on leading companies with R&D, operation and channel advantages under industry changes.
CITIC Securities believes that as the future digital survival of mankind, Metaverse will have a profound impact on society and bring great industry ultimate opportunities. In the process of gradual development, society will continue to see the emergence and integration of single-point innovations in all aspects, and continue to approach the ultimate meta-universe, which will continue to bring investment opportunities.
China Merchants Securities stated that the development of Meta Universe is still in its initial stage, and it is still dominated by giants.
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