WiMi Hologram Cloud Inc (WIMI)

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Cadillac is equipped with AR car navigation system, holographic changes the future of smart cars.

source
https://inf.news/en/auto/bc00082bb96649fbaa61e77d43288997.html

2021-11-09 23:42 HKT

According to foreign media VRScout, with the development of immersive technology, AR navigation based on interactive windshield and AR head-up display has become a hot topic in the automotive industry. Porsche has launched the AR HUD produced by WayRay, and Panasonic has developed With AI-driven AR HUD, traditional car manufacturers have entered the AR field, and now another car brand Cadillac has also joined the ranks of AR navigation.

It is reported that the new 2021 Cadillac Escalade is equipped with an AR navigation system, which realizes interference-free screen navigation through AR notifications.

David Schiavone, product manager of Cadillac Escalade, said: “AR navigation is a great feature. It operates based on real-time street view and guides the driver to steer through the AR HUD display navigation route. It is worth mentioning that when the vehicle is close to the navigation and steering target As time goes by, the blue navigation arrow will become bigger and bigger to keep reminding the driver to turn to driving."


Holographic AR + human-computer interaction is the future of smart cars.
As a kind of transportation, the core function of automobile is transportation. The emergence of autonomous driving and unmanned driving is undoubtedly the hottest Internet of vehicles at present.

Due to the joint promotion of national policies and technology, the era of intelligent driving is coming fast. In 2020, China's 11 ministries and commissions jointly issued the "Smart Vehicle Innovation Development Strategy", which has clearly pointed out that smart driving vehicles are the national strategic development direction, which includes:
(1) Smart cars have become the strategic direction of the development of the global automotive industry;
(2) The development of smart cars is of great strategic significance to China;
(3) China has a strategic advantage in the development of smart cars.

Among them, the smart driving car is particularly emphasized as a strategic choice for China to develop a powerful automobile nation.

The global automotive industry is experiencing major changes unseen in a century. Cutting-edge technologies such as autonomous driving, 5G, AI, chips, big data, and AR are increasingly integrated into traditional cars, bringing consumers unprecedented car experience and multi-scenario applications -The car is being overturned and redefined.

At the Shanghai International Auto Show not long ago, Huawei, as one of the leading domestic technology companies, once again attracted the attention of the entire industry, releasing new-generation intelligent components and solutions including 4D imaging radar, AR-HUD, and MDC810. In fact, Huawei is not only building a smart electric vehicle ecosystem, but also Nasdaq-listed companies such as Baidu (BIDU.US) and Wimi Hologram (WIMI.US) are also targeting the smart electric vehicle track. According to reports, Baidu Apollo ranks first in the smart electric vehicle market in 2020, and WiMi Hologram has successively developed "WiMi HoloAR HUD" and "WiMi HoloPulse LiDAR".

Public information shows that WIMI.US focuses on holographic cloud services, mainly focusing on automotive AR holographic HUD, 3D holographic pulse LiDAR, head-mounted light field holographic equipment, holographic semiconductor, holographic cloud software, holographic car navigation, etc. The field covers multiple links from holographic AR technology, 3D holographic pulse LiDAR technology, holographic vision semiconductor technology, holographic software development, holographic AR advertising technology, holographic AR entertainment technology, holographic ARSDK payment, and interactive holographic communication. It is a provider of comprehensive holographic cloud technology solutions.

According to the statistics of Zoath Automotive Research, the number of HUDs (mainly W-HUD) in January-November 2020 reached 522,000 units, an increase of 87.7% compared to 2019; among them, the installed capacity of high-end models in the range of 400,000 to 500,000 HUDs A substantial increase of nearly 23 times year-on-year.

In the context of automotive intelligence, traditional HUD solutions cannot meet the display needs of smart cockpits and ADAS functions, and AR-HUD with immersive experience will become the final solution.

AR-HUD combines virtual reality technology to superimpose relevant information on the real object at a natural distance. The overall image size is larger and the quality is higher. It can not only fully integrate the intelligent cockpit and navigation instructions, lane departure warning (LDW), and auto It adapts to ADAS-related functions such as cruise control (ACC) indicator lights, and can also provide drivers with an immersive experience, which is expected to become the final form of vehicle-mounted HUD in the future.

With the increase in penetration rate and product upgrades, we expect the domestic HUD market space to reach 29 billion yuan in 2025, with a compound growth rate of 92.1% in the next five years.

The development of AR and VR technology will have a profound impact on the entire automotive industry. 4 offline s stores can also use AR technology to introduce the brand to the masses in the most entertaining way; it can let consumers instantly feel the change of car color, and experience the car in the most cost-effective way under real scenes.

In the future, you can use AR technology, abandon heavy paper manuals, and view car-assisted driving information on the front windshield; in the future, you can also use VR technology to learn car driving. It can be said that VR technology is expected to revolutionize the traditional automotive industry and lead a new trend.

With the development of technology, AR-HUD will usher in a broader market. AR and VR technologies will have a profound and even disruptive impact on car driving learning, car purchase selection, car usage instructions, and car driving assistance displays.

This is a cool future, we are worth looking forward to!