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Re: WideEyed post# 414945

Thursday, 11/04/2021 2:23:39 PM

Thursday, November 04, 2021 2:23:39 PM

Post# of 711949
WE, I disagree. Presentation of the data is important to the product value. If you want to maximize the BO offer, you want your product seen in the most favorable light. While I appreciate the physicians on this board, some believe that publishing first is the best way to influence the market. Physicians frequently discount the value add and expertise of industry. Physicians may not appreciate or like the influence of industry, but medicine does not adopt new technologies without the herculean efforts that happen behind the scenes. It is naive to think that physicians are reading journals in their spare time. They aren’t. They are guided to read certain articles, either through personal passion sometimes, or through peers and/or industry guidance most of the time which begins with the hype generated at congress.

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