Better For You Wellness Inc (BFYW)

[Senylover]

Mustang12 said: "The 'face' of a company, particularly ones that sell products is usually handled by Marketing firms, which this company has already hired." Well, if potential customers of BFYW products are making no mental connection between the new BFYW products and Ian James' face, there should be no problem. I was imagining, for example, that BFYW had a new face cream which they claimed was extremely healthy for the face. Would a woman who knew this face cream was an Ian James product, and knew what he looked like, want to put this cream on her face? Probably not, I think.

But as long as potential customers of BFYW products have no reason to make a mental connection between the products and Ian James' face, I guess his face should be no problem at all for the business. Whereas if Gwyneth Paltrow suddenly developed a set of moles on her face, just like those of Ian James, I think that would be a big problem for her Goop business. Because all the products are associated with her.