Better For You Wellness Inc (BFYW)

[Mustang12]

You must be a woman because no man would write this. And no, I am not a misogynist. As an investor/Stock holder all I care about in a CEO is his business acumen, .i.e. is he good at what he does and will he make me money.
The 'face' of a company, particularly ones that sell products is usually handled by Marketing firms, which this company has already hired.
Your opinion, to which you are certainly entitled, bespeaks of a personal bias, vs any due diligence/criteria on which to make a financial/investment decision. If it works for you... good luck.
All in my humble opinion, of course....