WiMi Hologram Cloud Inc (WIMI)

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5g commercial acceleration, how can AR technology make the shopping experience more convenient?

source
https://min.news/en/tech/9505300dedbb7a8ab8f21abc3d226b7a.html

2021-10-10 05:17 HKT

Since 2021, the application fields of augmented reality (AR) technology have become increasingly abundant. Non-contact AR temperature measurement, AR vehicle management and control systems, etc., effectively avoid crowds and vehicle flows, and reduce the risk of cross-infection. The acceleration of 5G commercialization has opened a new wave of development in the AR industry. The Ministry of Industry and Information Technology once proposed to promote 5G+AR, live event, game entertainment, virtual shopping and other applications to promote new information consumption.

With the continuous development and deployment of 5G, the application of AR technology, the nature of the shopping experience has changed, because now users can choose to preview furniture at home or try glasses and cosmetics virtually. Based on AI face recognition + AR augmented reality technology, it will bring consumers a more entertaining, more visual and more convenient shopping experience. Products that originally required consumers to try on-site, such as lipstick makeup and eyeglasses, can now be simulated with mobile phones, which can quickly help consumers find suitable styles.

In the AR try-on scene, although the product cannot be touched, the user can view product details in all directions in the virtual scene, providing an intuitive shopping reference. The display of product 3D models and the personal try-on experience can not only reduce the return rate and rejection rate, but also help deepen the trust of customers in the brand in the long run, and increase the effectiveness acquisition rate and repurchase rate. The new shopping model can also arouse consumer curiosity, attract users to experience the website, stimulate customers' desire to share, trigger a second discussion, and open up the purchase link.

Google uses AR to move the shopping experience of physical stores to online, allowing users to "try out" products before buying. The AR shopping function is mainly launched under the makeup and clothing categories. For example, a user can use a screenshot or use a mobile phone camera to shop on Google's platform to find his favorite dress or sneakers, and so on. Google is committed to creating an open retail ecosystem, a platform where all businesses can compete fairly.

Later, Snap also started to improve in the layout of the AR ecosystem, and will further increase the layout of subdivisions in the future. Snap revolves around AR filters that can support online shopping functions, focusing on the combination of segmented areas and AR functions. Affected by the epidemic, the launch of the AR try-on function is also highly praised. It enables users to open the filter at any time, and users can view the upper body effect of clothing products with "one-click wear". At the same time, the camera's scanning function also supports the "find the same style" function, with voice recognition to free your hands, and you can try on clothes of appropriate size at any time.

Just as major technology companies made big bets on AR/VR shopping to build a holographic ecological chain, WiMi Hologram, which was listed on Nasdaq, was also making every effort to build a holographic ecological chain environment. WiMi Hologram was established in 2015, NASDAQ: WiMi. Its commercial application scenarios are mainly concentrated in five professional fields such as
- home entertainment,
- light field theater,
- performing arts system,
- commercial publishing system and
- advertising display system.
Relying on its own mature visual design team foundation, WiMi Hologram has deeply excavated the AR live broadcast technology and launched the AR live broadcast business to provide customers with more services, covering multiple industries and fields.

With the gradual maturity of the 5G ecosystem, the integration of augmented reality technology and industry applications is entering an explosive period, promoting the prosperity of 5G+AR ecological content. The VR/AR industry has accelerated significantly and ushered in a new turning point. Since 2021, the shipment volume of VR/AR terminal equipment has accelerated significantly. According to the latest data from the China Academy of Information and Communications Technology, the global virtual reality industry scale is close to 100 billion yuan, and the average compound growth rate in 2017-2022 is expected to exceed 70%.

With the implementation of the 5G standard, more personal smart terminals have gradually opened up AR functions. AR has penetrated into consumers' daily lives from many aspects such as advertising and marketing, entertainment, and social interaction. This new medium will help further strengthen the relationship between brands and customers, and enhance the experience of products and services. The major technology companies have already blazed their own paths and achieved phased victories. In the future, the AR ecosystem will become more perfect, and AR terminal products will gradually mature.