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Thursday, 09/30/2021 5:23:20 AM

Thursday, September 30, 2021 5:23:20 AM

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What is the meta universe that Facebook/Tencent/Wimi Hologram/Century Huatong are all playing?

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https://inf.news/en/tech/2f8f069d5adf44b89d02c098c4e870a4.html

September 30,2021 16:52 HKT

2021 has become the first year of the well-deserved meta universe. The imagination of science and technology circles, capital circles, cultural circles, and large enterprises have all been provoked by the "meta universe", and they have made efforts to deploy. Context crossing and media extensibility driven by technology.

The term Metaverse comes from Neil Stephenson's science fiction novel "Avalanche." Meta stands for transcendence, and Verse stands for the universe. "Beyond the universe" refers to the man-made virtual space that runs parallel to the real world.

This year, Meta Universe is not only the "sweet and sweet" of the game circle and VR/AR circle, it has become the "focus" of the entire capital, technology, and Internet industries. Tencent, ByteDance, WiMi Hologram, Century Huatong, etc. have successively appeared on the development of Meta Universe. The concept of Meta Universe continues to be popular in the secondary market. The share prices of A-share and US stock companies involving related concepts have recently increased by varying degrees. At the same time, with constant research reports and market analysis related to Metauniverse, countless companies around the world claim to deploy Metauniverse business.

Meta universe is not a trendy concept.
Many people describe Metaverse as a new concept hyped up in the capital circle. In fact, it is not the case. It has been 29 years since the concept of meta-universe was mentioned. As early as 1992, the science fiction book "Avalanche" described a network world parallel to the real world, where everyone has their own network. Clone; the online virtual game "Second Life" in 2003 and the sandbox creation game "Minecraft" in 2009 were launched. They depict the user's interaction and "life" in the virtual world.

It is Roblox's success that triggered the meta-universe industry to become the focus. In March of this year, Roblox was successfully listed. Since then, its valuation has soared from the initial US$4 billion to nearly US$50 billion, an increase of more than ten times. Roblox is therefore called "the first unit of the meta universe". At the same time, Internet companies such as Facebook, Tencent, ByteDance, WiMi Hologram, Century Huatong, etc. have started to add the code yuan universe track from various fields, so that the market really feels the fiery enthusiasm of the meta universe.

In fact, the term meta-universe is generally described by the industry as the vision that the Internet will evolve into a virtual world. It has not yet been fully standardized.

Facebook's Zuckerberg believes that Metaverse is a vision that spans many companies and even integrates the technology industry. You can regard it as the successor of the mobile Internet.

Sweeney , CEO of ByteDance Epic, mentioned that no one knows exactly what the meta universe is like. As a future medium, it can become a more efficient engine than any existing closed system and promote economic efficiency.

Tencent founder Ma Huateng said that the mobile Internet is about to usher in the next wave of upgrades, which we call the "True Internet", and the door to the virtual world and the real world has been opened.

WiMi Hologram specifically established the "Holographic Meta-Universal Business Unit" to deploy the research and development of the underlying holographic technology of the Meta-Universe, to actively explore and deploy the “Next Generation Internet” of the Holographic Meta-Universe, and further expand the application of holographic technology in the Meta-Universe scene.

In an interview with the media recently, the chief strategy official of Century Huatong said that the meta universe is a scene where the real world and the virtual world are combined. With the advancement of the underlying basic technology, the integration of the two parties will become closer and closer, and even enter a state of complete connection.

Application + platform to build the core of the meta universe.
If you put the application layer and the platform layer together, they are interdependent. In the application layer, it mainly includes various applications and contents in the virtual world of Metaverse, including games, digital finance, virtual activities, education and training, social networking and live broadcasting. The platform can be divided into three layers: the platform for building various content and infrastructure in the metaverse virtual world, the various development tool platform platforms required to build the metaverse, the content distribution platform and the underlying operating system platform.

To put it simply, the various facilities and tools at the platform level greatly reduce the threshold of creation for the content and form of the application level, and greatly improve the efficiency of creators. The increase in applications has also created the prosperity and ecology of the platform. For example, the launch of Roblox Studio game creation platform has greatly reduced the threshold for designing and making games. With the support of NFT and other related technologies, it has promoted the great prosperity of creators' economy.

Data shows that as of the end of 2020, Roblox platform has attracted 8 million creators from more than 170 countries and regions, and created 20 million games, of which about 1 million developers can earn income, and more than 1,000 developers have annual income exceeding 10,000 US dollars, the total developer income from the first quarter to the third quarter of 2020 is 209.2 million US dollars.

As a Chinese concept stock in the meta-universe field, WIMI.US has become a leader. Its popular Reddit and Stocktwits software have attracted much attention overseas, and it has ranked among the top in the world, which means China meta-universe. The first share . Since WIMI Hologram established the Holographic Meta Universe Division, it has been actively exploring and deploying the "Next Generation Internet" of Holographic Meta Universe.

Three-dimensional layout.
- 1. In terms of Metaverse software technology, WIMI Hologram is based on imaging detection and recognition technology, template matching and detection technology, video processing and recognition technology, holographic 3D layer replacement technology in imaging recognition, and dynamic fusion processing technology in imaging tracking. Embed holographic AR content into virtual applications. The company's holographic AR content and holographic imaging services based on image detection, recognition, template matching, image dynamic fusion and replacement, will generate commercial value in Metaverse commercial applications.

- 2. In terms of meta-universe holographic applications, WiMi Hologram has a comprehensive holographic IP rights content library, and the virtual holographic content covers from 3D models to holographic virtual products. The company has a total of 4,654 holographic virtual IP rights content, which can be used in its holographic AR products and solutions, covering a wide range of categories, including holographic animation, virtual live broadcast, virtual idol and virtual social. The virtual assets of WiMi Hologram will generate commercial value in the meta universe.

- 3. In terms of Metaverse hologram hardware, WiMi Hologram has launched the related holographic XR head-mounted display product "WiMi Hologram SoftLight", and this product has been licensed by the US FFC and approved to enter the US market. The product accelerates iteration in terms of image color management, dockable devices, and wearing experience, which also lays the foundation for the company in the meta-universe head-mounted display market.

At present, WiMi Hologram Cloud has leading 3D computer vision technology and SAAS platform technology, which is widely used in holographic advertising, holographic entertainment, holographic education, holographic communication and other fields. WiMi Hologram launched its semiconductor market business in the second half of 2020, and its full-year revenue in 2020 increased by 140% year-on-year to RMB 766 million (US$117.4 million).

When Meta Universe is in progress, the prospects are broad. With the development of supporting hardware and technology, the future landing scenes will be more diversified. Taking the meta-universe as an entry point to grasp the present, we are both creators and users. Only by adhering to the spirit of co-construction can we usher in that beautiful decentralized future.
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