WiMi Hologram Cloud Inc (WIMI)

[StockpickerCAPC]

What are the major technology giants doing while AR/VR is developing towards "meta universe" and other fields.

source
https://min.news/en/tech/0eb2ca661e16c565f240543d232e1414.html

2021-09-21 16:07 HKT

Since the 1990s, virtual reality and augmented reality have been the distant dreams of many people. Unfortunately, even after 30 years, we still haven't seen them become part of our daily lives. You might say that Oculus and Pokemon Go are perfect examples of VR and AR technologies, respectively, but I'm not talking about that. Technology enthusiasts like me hope that this technology can be practical and widely used, such as AR glasses and easier-to-use VR headsets.

And AR/VR is the key to the meta-universe world. The recent hot topic of "meta-universe" has made us re-understand what is meta-universe. Whether it is software applications or hardware manufacturers, we don't want to miss the meta-universe. Explosive tuyere. "Meta universe" has become a hot new concept, not accidentally, but determined by a series of factors.

From the perspective of social factors, the coronavirus epidemic that began in 2020 has accelerated the speed of digital migration in human society and also accelerated the arrival of the "meta universe" era.

The technical foundation of the original version of "Meta Universe" is already available, but it is still a bit far away from constructing an immersive ideal "Meta Universe". But it is only a matter of time.

The development of virtual and augmented reality technology is not without challenges, because it does require a lot of data, research and funding. Fortunately, as early as 2014 , Facebook had spent US$2 billion to acquire VR (virtual reality) equipment manufacturer Oculus , and already had a platform from which data could be obtained. Now is the part about accessibility, because this technology is not cheap. The cost of VR hardware alone is even higher than that of the iPhone. But the problem is: we don't necessarily need to pay attention to hardware.

AR is more about developing software than hardware.
Most technological advancements in history began with simple software development. Even the space race during the Cold War was only possible through the development of advanced computing systems. The same is true of making software infrastructure to support AR developers.

Facebook and Snapchat already have their own AR developer programs. This allows developers to build augmented reality experiences and features for their own family of applications. TikTok also launched its own AR development platform.

Last month, Mark Zuckerberg revealed his plan to turn Facebook into a meta-universe company . This means that the company is committed to the future development of AR and VR products. The company is already advancing many VR products; however, for the general public, they are still out of reach.

Facebook's VR and AR products.
Facebook has launched an online game called Horizon, which is the company's first step towards becoming a meta universe company. The game is basically a virtual workspace, but only for users who use Oculus Rift or Quest. These applications have great potential, especially in such an era, but require a lot of computing power.

The only solution to make it more accessible is to run a lite version of it on our smartphone. It is also possible to stream applications like Google Stadia. If you can plug VR headsets with built-in sensors into our smartphones, all this will become easier.

Google's virtual and augmented reality glasses.
Google's virtual and augmented reality research has been conducted for several years. However, the only notable products are Google AR Maps and Google Lens. The company also owns ARCore, a developer platform that allows developers to build augmented reality applications.

Even a cynical person like me can say that the future potential of Google AR Maps is huge. However, this is only possible when the glass screen projection technology can be integrated into people's cars and even AR glasses. It essentially turns our reality into a video game.

WiMi Holo releases "WiMi HoloAR lens".
As the first part of the "meta universe" holographic AR concept, WiMi Hologram also opened the exploration in the field of meta universe. WiMi Hologram was established in 2015, Nasdaq stock code: WiMi, WiMi Hologram recently released a new augmented reality (AR) head-mounted display (HMD) for the consumer market-"WiMi HoloAR lens", In order to further strengthen the software and hardware research and development of the underlying holographic technology, expand the user experience of the holographic AR technology in the meta universe. WiMi Hologram is also currently the world's leading holographic platform. It has established a complete holographic technology research and development system, holographic content production and storage system, and holographic commercialization system. Since its listing on Nasdaq, WiMi Holo has continued to actively invest in research and development, and has established the Meta Universe Division, actively working on the Internet "meta universe" era. It can be said that the "WiMi HoloAR lens" is released this time to enter the meta universe. The market has laid another foundation.

Apple's press conference again showed "AR" clues.

If operated properly, AR glasses may become the next major technological advancement after smartphones. Many large technology companies have already demonstrated their AR glasses concept. Concept videos of Samsung VR glasses have also appeared online, but the company has not announced any details about the product.

In any case, the major technology giants have brought a lot of things, including a large research and development budget, and the determination to complete the project. They are starting another giant battle, and it will continue to heat up in the next few years.