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Tuesday, September 21, 2021 4:32:13 AM
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https://min.news/en/tech/f10930e598a0b4f5d670bbddd5ae7618.html
2021-09-21 16:07 HKT
In the past two weeks, Huawei has made a "Harmony whirlwind" in the market. And just this Thursday, Huawei will bring another high-tech product to the stage.
![](http://dingyue.ws.126.net/2021/0616/260fe16fj00qurymx000ac0007n0053m.jpg)
Huawei 5G+AR Global Online+Offline Summit.
According to Huawei's official news, Huawei will hold the BWS 5G+AR Global Online+Offline Summit on June 17. Huawei will work with global operators, regulatory agencies, partners, media, analysts, etc. to discuss the 5G+AR layout and Looking ahead, a total of 5G+AR ecological prosperity will be promoted. Cai Mengbo, Chief Marketing Officer of Huawei Operator BG, will release the "AR Insights and Application Practice White Paper" at the summit. The Director of Shenzhen Communications Administration will give a speech on the theme of "Accelerating 5G+AR Integration and Building Shenzhen's 5G Dream City".
It is understood that as the world's leading provider of information and communication technology (ICT) solutions, Huawei's products and solutions have been used in more than 170 countries around the world, serving 45 of the world's top 50 operators and 1/3 of the world's population . Huawei's 5G+AR is helping global operators and industry partners to open up new business boundaries and stimulate new business growth models. The AR ecosystem is gradually improving, making education more vivid, enriching entertainment, making information transmission more efficient, and making life more convenient. With the holding of the AR event for top technology companies, related companies such as ZTE, WiMi Hologram, Facebook, Apple, Sony, and Microsoft have attracted much attention.
For 5G+AR, Huawei alone is not able to complete it. It requires the active participation of operators and equipment developers to jointly build this ecosystem. It is worth mentioning that ZTE and WiMi Hologram.
As the world's leading provider of integrated communications solutions, ZTE's products cover 2G/3G/4G/5G wireless base stations and core networks, IMS, fixed network access and bearer, optical networks, chips, high-end routers, smart switches, government and enterprise networks , Big data, cloud computing, data centers, mobile phones and home terminals, smart cities, ICT services, and aviation, railway and urban rail transit signal transmission equipment. And it has close cooperation with China Mobile, China Unicom and China Telecom.
WiMi Hologram (WiMi) is one of the first domestic technology giants in the field of holographic AR technology. It is currently the leading holographic platform in China. After six years of development, it has established a relatively complete holographic technology research and development system, holographic content production and Reserve system and holographic commercialization system. WiMi Hologram Cloud has the world's leading 3D computer vision technology and SAAS platform technology. WiMi Hologram Cloud uses AI algorithms to turn ordinary images into holographic 3D content, which is widely used in holographic advertising, holographic entertainment, holographic education, holographic communication and other fields . With the arrival of the 5G era, the integration of AR technology and industry applications is entering an explosive period.
![](http://dingyue.ws.126.net/2021/0616/1f860a84j00qurymx000ec0008e004nm.jpg)
The holographic trillion market is gaining momentum.
According to data from research institutions, the market size of AR products will reach US$165 billion by 2024, with a rapid growth rate of 80%. The industry believes that AR (augmented reality) glasses are more likely to become the terminator of smartphones and the protagonist of the next information revolution.
In the 5G era, cloud computing can be used to do a lot of processing on the edge cloud. Using high CPU/GPU to do this kind of processing will not consume too much power consumption. Through the fast connection of 5G, it can be quickly transmitted to the local area, which will strongly support users. The improvement of VR/AR product experience.
Currently, more than 20,000 AR applications have been launched worldwide. It is estimated that by 2025, the global AR industry market space will reach 300 billion U.S. dollars and the number of users will reach 1.2 billion. 5G+AR is helping global operators and industry partners to open up new business boundaries and stimulate new business growth.
According to IDC forecasts, global VR products will grow by about 46.2% year-on-year in 2021, and the compound growth rate from 2020 to 2024 will be about 48%. In 2025, global AR equipment shipments will reach 24.4 million units (total global VR/AR in 2020 Shipped only 5.84 million units).
![](http://dingyue.ws.126.net/2021/0616/8406cff3j00qurymx001rc000i200c2m.jpg)
Institutions are optimistic about the AR industry chain for a long time.
Tianfeng Securities believes that in the future, the 5G network will accelerate and more infrastructure conditions will enable the entire AR industry to form a definite catalyst, whether it is on the technical side or on the infrastructure side. According to the forecast of the China Academy of Information and Communications Technology, in the next three years, we can already see a market size of hundreds of billions, and the imagination is very large. Looking forward to 2024, AR-type terminal equipment glasses have the opportunity to replace the most commonly used mobile phones, and their proportion will increase significantly. In 2023, global shipments of AR equipment are expected to exceed VR equipment for the first time. This future development trend is also very clear.
China Securities Investment pointed out that under the epidemic environment in 2020, the sales volume of VR equipment will increase significantly. The development of components and complete machine production lines in all links of the domestic industrial chain tends to be complete, and continuous breakthroughs in key technologies will drive the expansion of domestic market demand. The R&D projects and capital investment of domestic enterprises in the VR/AR industry have increased significantly, and they have formed a definite economic effect. The industry has entered a stage of rapid growth and is optimistic about VR/AR industry chain companies for a long time.
According to the Zheshang Securities Research Report, according to a report released by Snap, the role of AR in the next frontier is to help improve customer experience. At present, more and more consumers believe that AR has turned to be practical. For example, consumers can use beauty products virtually or choose furniture at home. With the growth of AR usage, virtual commerce will become more and more common, and AR will enhance the shopping experience of consumers.
Zheshang Securities believes that under the demonstration effect of Facebook, it is expected that new AR/VR devices from technology giants such as Sony and Apple will be launched one after another, and the growth space of the AR/VR market is expected to expand.
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