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Wednesday, September 15, 2021 6:07:24 PM
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https://finance.sina.com.cn/jjxw/2021-09-15/doc-iktzqtyt6181873.shtml
September 15, 2021 17:59 China Jiangsu Net
At SIGGRAPH 2021,
https://s2021.siggraph.org/
the top conference of computer graphics, an autobiographical documentary by NVIDIA revealed to the public the true mystery of that conference, triggering many discussions among the public on technologies such as virtual reality and AI face-changing. In this press conference three months ago, the digital person stand-in of Nvidia CEO Huang Renxun gave a speech. According to Omniverse and Nvidia officials, the digital person stand-in appeared for 14 seconds. However, this 14-second appearance has deceived everyone present and all over the world. And "the false Huang Renxun deceived the whole world" instantly made the hot search list and was widely discussed.
Currently, Sony’s PSVR sales exceed 5 million units. On the other hand, with the emergence of popular VR all-in-one machines such as Oculus Quest 2 and the rapid development of VR technology, it has also prompted Sony to continue to innovate and launch new products that meet market needs. A few days ago, Sony applied to the US Patent and Trademark Office for a new patent based on a secondary display screen designed to enhance the interaction of multiplayer PSVR games for non-VR users to observe the real-time VR content experience of head-mounted display users. It is worth mentioning that Sony revealed the latest specifications of PSVR2. In addition to including 4000×2040 resolution, gaze rendering and eye tracking support, PSVR2 uses an HDR OLED display with a field of view of 110 degrees, which is larger than PSVR. 10 degrees.
In China's development program, cloud computing, big data, Internet of Things, industrial Internet, blockchain, artificial intelligence, virtual reality and augmented reality industries are clearly listed as the seven key industries of the digital economy. The outline shows that it will strengthen the innovative application of key digital technologies, focusing on key areas such as high-end chips, operating systems, key artificial intelligence algorithms, and sensors. Accelerate the advancement of research and development breakthroughs and iterative applications of basic theories, basic algorithms, and equipment materials. By strengthening the integrated research and development of general-purpose processors, cloud computing systems and software core technologies, all enterprises are encouraged to open software source codes, hardware designs and application services.
Virtual reality and augmented reality industries have been regarded as key industries in the digital economy, and VR and AR have ushered in a key window period for the fast lane. Following the first year of the virtual reality industry in 2016, the first year of the cloud VR industry in 2018, and the first year of the 5G cloud AR industry in 2019, 2020-2021 will become a period of accelerated industrial development for virtual reality. VR and AR are similar in key devices and terminal shapes, and overlap in key technologies, but they are different in application fields.
VR/AR investment and financing market sentiment rises in 2021.
Driven by the market, the scale of VR/AR investment and financing will continue to rise in 2021, and the scale of domestic investment will increase significantly. Hundreds of domestic investment and financing mergers and acquisitions have occurred, and industry and capital have gradually deepened their research and understanding of the industry. Investment and financing activities have shown more activity. It is expected that the valuation and financing of domestic companies will increase in the future. But at present, from the perspective of links, VR/AR hardware and applications are still the key links, and the industry is still working hard on upstream hardware. Benefiting from the impact of home living, the VR industry has experienced explosive growth in 21 years, with global shipments expected to reach about 8 million units, and 14.8 million units in 22 years. Also benefiting from the development of home living, the AR industry has also ushered in growth. 700,000 units are expected to be shipped in 21 years, a year-on-year increase of 75%.
2020 has become an important turning point. The B-end market continues to grow in scale and will be similar to the C-end. The lifestyle of home office and entertainment, consumers’ home time is extended, and the 2B end has interrupted the company’s supply chain due to the epidemic, workplace restrictions and inefficient operations have made companies pay more attention to employee training and collaboration. In the overall VR/AR market, the B-end spending is less than the C-end, but most of the future growth will come from the B-end. IDC predicts that the total expenditure of the B-side application market in 2024 including training, industrial maintenance ($4.1 billion) and retail display ($2.7 billion), C-side application VR games, VR video/function viewing and AR games) will be $17.6 billion.
At present, foreign technology companies have gradually explored, and major manufacturers have made a series of acquisitions and investments. Facebook, Apple, and Microsoft have all released their own AR platforms to advance the AR field. In fact, AR/VR is listed as a key industry in the digital economy, and it brings the basic technical strength to the test of all platforms in the industry, and the challenges it faces are numerous and difficult.
For example, the compatibility problem of software and hardware needs to be solved urgently, that is, whether the software can be customized and optimized at the bottom according to the hardware characteristics. As the B-end company covers many industries, the application scenarios in each industry also have multiple levels of subdivision.
This requires specific hardware and software adaptation, which requires AR companies to establish in-depth cooperation with hardware manufacturers to ensure product availability and high performance. At present, the operating systems of most AR manufacturers in the market are mainly based on Android for secondary development. However, there are also several large AR companies that are developing their own operating systems. For example, Hololens launched a Windows-based OS, and Magic Leap rebuilt Lumin OS. At present, most of the applications of WiMi Hologram can be used for industry solutions. The product positioning corresponds to different market spaces, the product trend is clear, and the technology research and development strength is strong.
WiMi Hologram 5G+AR content and hardware race.
5G is now in the process of development and construction, and 5G will have a lot to do. The industry application of 5G is still in a period of development, and releasing the potential of 5G is also one of WiMi Hologram's work priorities. China has broad development prospects in the field of holographic remote interactive communications. The second phase of the holographic remote interactive project of China Mobile and the media cloud platform is for national bidding for enterprises in the holographic field and communication field. Finally, WiMi Hologram is competing in other holographic fields and communication fields. Stand out from the crowd and get the bid-winning qualification. WiMi Hologram will continue to have various opportunities for 5G to B-end and 5G to C-end, as well as various scale application attempts such as VR/AR.
VR/AR is a product of the integration of a new generation of communication technologies. In the past, due to bandwidth and delay factors, VR/AR products can cause pain points such as insufficient rendering capabilities, poor interactive experience, and poor terminal mobility, which has always curbed the development of the industry. A short board. High-quality VR/AR services have very high requirements for bandwidth and delay. For example, for VR, to achieve a very good user experience, the bandwidth required to reach 1000Mbps or more, and for AR to achieve a good user experience also needs With a bandwidth above 200Mbps and a delay below 5ms, there is no way to break through the 4G network speed, but 5G can meet such high-speed transmission capabilities. With the advent of 5G, WiMi Hologram Construction and more partners have carried out more intimate creations in the field of 5G real-time holographic communication, and jointly promoted the landing of new technologies and communication application scenarios.
With the gradual maturity of the 5G ecosystem, the integration of augmented reality technology and industry applications is entering an explosive period, promoting the prosperity of 5G+AR ecological content. WiMi Hologram is currently a leading holographic company in China. After six years of development, it has established a relatively complete holographic technology research and development system, holographic content production and storage system, and holographic commercialization system. The current products of WiMi Hologram mainly include the R&D and production of distribution and operation services, applications and content. As of December 31, 2020, WiMi Hologram has 195 technical patents related to image processing and display, model input/output, and 3D modeling, and has 325 software copyrights. It produces high-quality, high-fidelity holograms. There are more than 4600 items. Throughout 2020, WiMi Hologram's holographic AR advertising business has more than 294 business partners, and the semiconductor market business will be launched in the second half of 2020. The annual revenue has increased by 140% year-on-year to RMB 766 million.
Since its establishment, WiMi Hologram has been thinking about the way out in the industry, and the layout of the VR/AR field has begun as early as 2015. In 2020, it will have the NASDAQ stock code: WiMi. Nowadays, will VR/AR change the terminal form under the empowerment of 5G? Imagine that in the future, will there be a kind of AR glasses that can replace the current mobile phone? Will there be new innovations to replace it in the future? The answer to the question, in terms of hardware layout, brand manufacturers continue to develop and launch new products, and WiMi Hologram is also making every effort to build its own hardware road. After announcing the patent for the holographic AR head-mounted display, with the changes in the automotive industry, WiMi Hologram launched the "WiMi HoloAR HUD" product to provide car owners with safe driving services and value-added automotive services. However, WiMi Hologram wants to collect more funds to enter the field of content and application technology. The exploration of smart technology will never end. WiMi Hologram once again came up with a 3D holographic pulse laser radar product "WiMi HoloPulse LiDAR", lidar It is equivalent to the "human eye" and continues to expand the company's in-vehicle holographic product portfolio matrix.
In addition, WiMi Hologram, as one of the representatives of domestic vision AI companies, also has the world's leading 3D computer vision technology and SAAS platform technology. WiMi Hologram Cloud uses AI algorithms to turn ordinary images into holographic 3D content, which is widely used in holographic advertising, holographic entertainment, holographic education, holographic communication and other fields. Its business covers multiple links in the holographic industry. In the words of industry experts, it is a holographic cloud comprehensive technical solution provider. Finally, it is recommended that AR enterprises need to carefully and patiently explore and verify when they are exploring the market stage of both the B-end and the C-end, and when looking for cooperation models and determining profit methods. We must not blindly expand across borders, we need to firmly accumulate our own technology and product capabilities to seize the opportunity for success.
Recent WIMI News
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- WiMi is Researching Federated Blockchain Technology to Build a Decentralized File Storage and Sharing System • PR Newswire (US) • 03/04/2024 01:30:00 PM
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- WiMi Developed Efficient Prediction Models for Cryptocurrency Markets Based on Machine Learning • PR Newswire (US) • 02/27/2024 01:00:00 PM
- WiMi Developed a Blockchain-Based Data Security Model for Large Private Network Transactions • PR Newswire (US) • 02/26/2024 03:30:00 PM
- WiMi Announced MHConsensus Blockchain Algorithm Achieving Efficient Data Management • PR Newswire (US) • 02/16/2024 01:30:00 PM
- WiMi Developed K-Means Algorithm-Based Technology to Improve Security and User Trust in Bitcoin Trading Platforms • PR Newswire (US) • 02/15/2024 02:30:00 PM
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