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Friday, 09/03/2021 3:51:35 AM

Friday, September 03, 2021 3:51:35 AM

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WiMi Hologram: Can the layout of the meta-universe catch up with the "dawn"?

source
https://www.donews.com/article/detail/5457/32758.html

US Stock Research Agency 2021-09-02 16:23:18

"Virtual idols" are sweeping the market, and "virtual spaces" are also quietly emerging.
3D three-dimensional scene communication, various "digital images" are embedded in our lives, a series of virtual space-time collections, cross-converging to form the "meta universe".
Meta universe is parallel to the real world, but at present, ordinary mobile phones and PC terminals cannot well display the virtual scenes of the meta universe, and the 3D display technology in the AR and VR markets can well connect the real world and the virtual world. Therefore, the development of AR and VR technology directly affects the status quo of Metaverse.

On August 24, WIMI Hologram, a provider of holographic AR application technology, announced the establishment of the "Holographic Meta-Universal Division", which will deploy the research and development of the underlying holographic technology of Meta-Universe.
AR is ?, platform is a boat, can WiMi Hologram empower the construction of meta-universe? What exactly is the new concept meta universe?

The "Boom" of the meta universe continues.
In 1992, Neil Stephenson described in the novel "Avalanche": A virus called "Avalanche" can spread on the Internet or in real life, causing system breakdown and human brain failure.
The story scene in "Avalanche" describes a super-virtual time and space. Stephenson named it "metaverse", where people on different sides can work and play through each other's digital identities.
Metaverse is composed of Meta (transcendence) and Universe (universe). Through technology and other means, people in real life can live in the virtual world and conduct a series of activities such as social interaction and economic transactions.

In the past, some film, television and entertainment works have repeatedly brought Metaverse into the public's field of vision. For example, the movies "The Matrix", "Number One Player", and the animation "Sword Art Online" have all taken in the elements of the meta-universe, continued and improved their concepts, showing people a unique hyperspace virtual space.

The development of the meta-universe concept is inseparable from the promotion of AR/VR technology. Analyst Mordor Intelligence reports that the VR/AR market will be worth 17.25 billion U.S. dollars in 2020 and is expected to reach 184.66 billion U.S. dollars in 2026, with a compound annual growth rate of 48.7% from 2021 to 2026.

The AR/VR track is large enough. On the other hand, it will boost the development of the metaverse industry. The accounting firm PricewaterhouseCoopers predicts that the related economy of Meta Universe will usher in substantial growth, and the market size is expected to increase to US$1.5 trillion in 2030.
The meta-universe market has a bright future. Although it is in its infancy, it has been targeted by many giants. Facebook, Nvidia, and Tencent are all prominent representatives.

In July of this year, Zuckerberg announced on the earnings conference call that Facebook will transform into a "meta universe" company within five years, and will mobilize competent personnel from various business departments to promote implementation.
On August 11th, at the SIGGRAPH conference, which showcased cutting-edge graphics and image computing technologies, NVIDIA announced that the world’s first simulation and collaboration platform that provides the foundation for the establishment of Metaverse-NVIDIA Omniverse will be integrated with Blender and Adobe to achieve large-scale Expansion and will be open to millions of new users.

On August 29, Bytedance plans to invest 9 billion yuan to acquire Pico VR. Pico is a leader in the domestic VR field. According to Sina VR news, ByteDance’s acquisition of Pico may be in the same way as Internet giants such as Facebook and Tencent to deploy the meta-universe.
In addition, the "Meta Universe First Share" Roblox was valued at 4 billion U.S. dollars before the listing. After the listing, the market value soared nearly 10 times to 47 billion U.S. dollars. The market value has changed drastically, which shows the capital market's interest in Meta Universe.

It is worth noting that Tencent is Roblox's Chinese strategic partner and holds 40% of Epic Games. Tencent CEO Ma Huateng said that the mobile Internet era has passed, and the true Internet era is the future. This concept, which is similar to the "meta universe", has been interpreted as the prelude to the new era of China's Internet.
The concept of meta universe has continuously attracted the attention of the capital market. In addition to Internet giants, some small and medium-sized technology players are also ready to move. AR technology provider WiMi Hologram is an example. The layout of the meta-universe, the geometry of the holographic purpose of Weimei?

"Adrenaline" that boosts WiMi Hologram.
On April 1, 2020, WiMi Hologram officially landed on Nasdaq with an issue price of US$5.5, officially becoming the “first share of holographic AR”.
With a halo over the head, WiMi Hologram failed to win the applause of the capital. As of September 1, the share price of WiMi Hologram was reported at US$4.22, which was down from the issue price. It can be seen that the capital market reacted relatively flatly to it.

WiMi Hologram, which cannot make capital interested, will inevitably need to make "new actions" to boost the stock price. This time the layout of Meta Universe shows the determination of WiMi Hologram. On the day when the news of its entry into Meta Universe was announced, the share price of WiMi Hologram rose slightly by 3.08% to US$4.02.
In addition to wanting to catch a new round of Internet dividends, from the perspective of WiMi Hologram itself, what is the purpose of the layout of the meta-universe?

The financial report shows that WiMi Hologram's 2020 revenue was 766 million yuan, compared with 319 million yuan in the same period last year, an increase of 140% year-on-year. The numbers look good, but most of the revenue comes from the growth brought about by the Fe-da Electronics Company acquired last year.

WiMi Hologram's revenue includes AR advertising service revenue, AR entertainment revenue and semiconductor business revenue. However, its market segments performed poorly. AR advertising revenue grew by only 15% year-on-year, which was lower than the 18.4% year-on-year growth in the first half of 2020 and significantly lower than the 41.8% compound annual growth rate from fiscal 2017 to fiscal 2019.

Revenue from AR advertising is decelerating. At the same time, revenue from AR entertainment is shrinking, down 42.4% year-on-year. This part of the business currently only accounts for 3.9% of total revenue.
At present, the semiconductor business accounts for 56% of total revenue. Although WiMi Hologram has new business income, it is worth noting that the cost of selling products and third-party software development costs in the semiconductor business is relatively high, and the profit margin is low. The gross profit margin of WiMi Hologram also dropped from 54.2% to 22.1%.

The development of WiMi Hologram is facing a "bottleneck", and a new story is urgently needed to open the situation. Meta Universe has great imagination, and the advance layout of Meta Universe is the key to maintaining a leading position in the next era. Therefore, it is not difficult to see the intention of WiMi holographic layout of the meta-universe.
In addition, WiMi Hologram itself has certain technical advantages, and years of technological precipitation can help WiMi Hologram to better explore the meta-universe.

According to news from Zhitong Finance Network, in terms of Metaverse software technology, WiMi Hologram is able to embed holographic AR content into virtual applications based on imaging detection and recognition technologies; in terms of applications, WiMi Hologram has 4654 holographic virtual IP rights content. ; In terms of hardware, WiMi Hologram has launched the holographic XR head-mounted display product "WiMi Hologram SoftLight", laying the foundation for entering the meta-universe market.
Meta Universe needs AR/VR, cloud computing, AI, 5G and other advanced technology assistance. WiMi Hologram has a certain technical foundation to enter Meta Universe in the professional field. From another perspective, the essence is that WiMi Hologram raises the ceiling of its own development. Further deepen the action in the field of holography.

Jump into the "new predicament" of the meta-universe.
Entering the meta-universe is not an easy task, especially since this field is still in the exploration period, it is full of opportunities and challenges for any player who enters the game.
According to the US Stock Research Agency, WiMi Hologram will face technical and cost issues in the follow-up of its entry into Meta Universe.

One is the technical aspect. Song Jiaji, Dean of Guosheng Securities Blockchain Research Institute, once put forward in the keynote speech "Meta Universe: The Next Stop of the Internet": Meta Universe is the innovation master of the next era, and it will have a higher level of software, hardware, and network. Require.
Metaverse lacks a clear concept. Roblox has proposed several characteristics of Metaverse in its prospectus: identity, friends, immersion, everywhere, diversity, low latency, economy, and civilization. The multi-faceted characteristics lining the complexity of the meta-universe also indicate that it has very high requirements for technology.

From another perspective, Metaverse includes content system, blockchain system, display system and operating system. According to Blockchain Heisenberg Information, the technology cluster supporting the "meta universe" includes 5 parts: network and computing power technology, artificial intelligence, electronic game technology, display technology and blockchain technology.
This involves cloud computing and edge computing. According to Popov Technology Information, HD sports live broadcasts require complex procedures such as real-time monitoring of data, real-time complex calculations, and rapid response. Traditional cloud computing is faced with source site pressure and bandwidth pressure, as well as challenges in storage and latency. In the 4K mode, the data capacity is 8 times that of the general high-definition video data. Under low-latency requirements, fast processing at the edge is required. Using the current cloud computing and edge computing capabilities to contact the meta-universe can be said to be "more than enough but not enough."

In addition, Meta Universe also needs a strong communication infrastructure, as well as a large number of innovations, including content generation, economic models, interaction methods, and so on. Various technical pressures will be weighed heavily on the shoulders of WiMi Hologram.
The second is the cost aspect. Cloud computing, AI and holographic technologies are indispensable for high costs. In terms of hardware, if you want to get an immersive and open experience, you need to be equipped with corresponding high-tech equipment. The research and development of equipment requires a large amount of expenditure, which will also bring considerable pressure to the enterprise.

In the case of WiMi Hologram's financial report, R&D expenses in 2020 will increase sharply by 362.8% year-on-year to 85 million yuan, and the rapid growth of expenditures will drag down profitability. In 2020, WiMi Hologram has a net loss of 145 million yuan, which has turned from profit to loss last year.
The opening of the "Holographic Meta-Universal Division" will be a big expense, and the cash flow of WiMi Hologram's operations has also fallen from a positive 143 million yuan to a negative 66.9 million yuan. Funding will inevitably bring more pressure to WiMi Hologram.

The development of Meta Universe is a long-term strategy that requires long-term costs and heavy financial support. High cost and expenditure will continue to drag down WiMi Hologram's net profit. Whether WiMi Hologram can have enough funds to support the life cycle is a question that WiMi Hologram needs to think about.

Concluding remarks
I'm tired of listening to old stories, and telling new stories may be able to attract the attention of the capital market.

The meta-universe era has begun, and whether its concept is a false proposition still needs to be finalized by all walks of life.

"The road is long and long, and I will search up and down." The layout of the meta-universe is a big move for WiMi Hologram, but at present, the meta-universe road of its exploration is still very long.
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