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Monday, 08/30/2021 1:56:54 PM

Monday, August 30, 2021 1:56:54 PM

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An underlying premise of Bion's technology, business model and opportunity is the growing consumer demand for sustainability. Just as important as demand is their willingness to pay for it... A recent meta-analysis of 80 worldwide studies indicates consumers are willing to pay a 29.5% premium for sustainable food products. That's almost 3X the 10% 'brand premium' Bion uses when modelling a project.

Meta-analysis of consumers' willingness to pay for sustainable food products
https://www.sciencedirect.com/science/article/abs/pii/S019566632100146X


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