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Sunday, August 29, 2021 9:19:27 AM
Ramon Vela Commerce Focused Media, Inc. 8/26/21
Part 1
Nightfood - Defining a New Consumer Food Category
Snacks that are better, healthier, and more sleep-friendly have to be something consumers want, and providing those snacks is the mission of Sean Folkson, the CEO of Nightfood, a night snack company. Well, he’d call it a sleep company. In part 1 of this interview, Sean discusses: Gratefulness. How the low-carb trend eventually expanded to include other healthy nutrition strategies. How his eating habits in college provided a spark. How his idea eventually evolved into a publicly traded company and more.
Part 2
Nightfood - Better, Healthier, Sleep-Friendly Snacks
Food is survival, meaning when food is taken care of, one can think about other things. In part 2, Sean Folkson, CEO of Nightfood, advises people getting into new categories to refrain from putting “going public” into their strategy. It’s just not remotely as easy as one thinks. Sean discusses: Advice for those creating new categories. Their formulation. The historical function of food. The unique flavors - and quirky product names. How to find their products.
https://podcasts.apple.com/us/podcast/the-story-of-a-brand/id1435740265
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