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$SNDL $SNDL Sundial claims it will become one of the largest vertically integrated cannabis companies in Canada via this acquisition; with the addition of Spiritleaf, the company enters into cannabis retail and will obtain product marketing insights;
The deal could also make Sundial one of the biggest single-branded networks of retail operations in Canada with more than 100 stores across six provinces;
The acquisition further strengthens the company’s retail proficiency with cannabis advocates.
"The acquisition of the Spiritleaf cannabis retail network makes Sundial a stronger and more diverse cannabis company,” Zach George, CEO of Sundial stated. “We are excited to work with the Spiritleaf team and franchise partners to further develop and optimize the store network in Canada and provide a clear path to sustainable profitability for Sundial. Spiritleaf has demonstrated the ability to grow its brand from coast to coast, and we plan to support this growth trajectory, enhance the use of data to make key business decisions, and provide an optimal product assortment to meet the diverse needs of Canadian cannabis consumers.”

Darren Bondar, president and CEO of Inner Spirit noted that the acquisition will benefit Inner Spirit shareholders while accelerating Sundial’s path to profitability.

https://www.newswire.ca/news-releases/sundial-growers-completes-the-acquisition-of-spiritleaf-retail-cannabis-network-839013036.html