Generation Next Franchise Brands Inc. (fka VEND)

[samsamsamiam]

UNITED STATES OF AMERICA
before the
SECURITIES AND EXCHANGE COMMISSION
SECURITIES EXCHANGE ACT OF 1934 Release No. 92441 / July 19, 2021
Admin. Proc. File No. 3-20326
In the Matter of
GENERATION NEXT FRANCHISE BRANDS, INC.
ORDER TO SHOW CAUSE
The Securities and Exchange Commission (“Commission”) issued an Order Instituting Proceedings (“OIP”) on May 21, 2021, pursuant to Section 12(j) of the Securities Exchange Act of 1934, against respondent Generation NEXT Franchise Brands, Inc. (“Respondent”).1
On June 17, 2021, the Division of Enforcement filed a Declaration of Gina Joyce, which established that, pursuant to Commission Rule of Practice 141(a)(2)(ii),2 service of the OIP was made on Respondent on June 10, 2021.
As stated in the OIP, Respondent’s answer was required to be filed within ten days of the service of the OIP.3 As of the date of this order, Respondent has not filed an answer. The prehearing conference and hearing are thus continued indefinitely.
Accordingly, Respondent is ORDERED to SHOW CAUSE by August 2, 2021, why the registration of its securities should not be revoked by default due to its failure to file an answer and to otherwise defend this proceeding. When a party defaults, the allegations in the OIP will be deemed to be true and the Commission may determine the proceeding against that party upon consideration of the record without holding a public hearing.
If Respondent fails to respond to this order to show cause, it may be deemed in default, the proceeding may be determined against it, and the registration of its securities may be
1
2134965 (May 21, 2021).
Generation NEXT Franchise Brands, Inc., Exchange Act Release No. 91972, 2021 WL 17 C.F.R. § 201.141(a)(2)(ii).
2
3
160(b), 220(b), 17 C.F.R. §§ 201.151(a), 201.160(b), 201.220(b).
Generation NEXT Franchise Brands, 2021 WL 2134965, at *2; Rules of Practice 151(a),

4
Rules of Practice 155, 180, 17 C.F.R. §§ 201.155, 201.180; see Generation NEXT Franchise Brands, 2021 WL 2134965, at *2 (“If Respondent fails to file the directed Answer, . . . [it] may be deemed in default and the proceedings may be determined against [it] . . . .”).
5
Amendments to the Commission’s Rules of Practice, Exchange Act Release No. 90442, 2020 WL 7013370 (Nov. 17, 2020), 85 Fed. Reg. 86,464, 86,474 (Dec. 30, 2020), https://www.sec.gov/rules/final/2020/34-90442a.pdf; Instructions for Electronic Filing and Service of Documents in SEC Administrative Proceedings and Technical Specifications, https://www.sec.gov/efapdocs/instructions.pdf. The amendments impose other obligations such as a new redaction and omission of sensitive personal information requirement. Amendments to the Commission’s Rules of Practice, 85 Fed. Reg. at 86,465-81.
2
revoked.4 Upon review of the filings in response to this order, the Commission will either direct further proceedings by subsequent order or issue a final order resolving the matter.
The parties’ attention is directed to the most recent amendments to the Commission’s Rules of Practice, which took effect on April 12, 2021, and which include new e-filing requirements.5
For the Commission, by the Office of the General Counsel, pursuant to delegated authority.
Vanessa A. Countryman Secretary

https://www.sec.gov/litigation/opinions/2021/34-92441.pdf