Because who else can provide it? Eon/LQMT are the only companies in the world who can provide it and have the expertise and patented machines and molds to make the parts Apple needs. Of course Apple will pay for this. But they won't have to pay to use the Trademark. But who cares about that, because once Apple uses the LQMT Trademark, this company will become known worldwide. What do you think will happen with the share price?