Here’s the real life deal :
HUMBL is a startup company .
True story - I joined a startup at the ask of a high school friend about 25 years ago .
The company literally started out of a friend of his basement.
When I joined it was about 1 million in revenues and I was employee 20-30.
The company grew through mergers and acquisitions (original owner lost control ) .
I remember having a conversation with the CFO in office at 11PM brainstorming how payroll was going to be met . Eventually a bridge loan was secured .
There were initial venture capital investors that cashed out at various stages — the company never really made a profit — probably 5 different managements in the first 10 years . The last round of investors sold the company to a Fortune 500 .
We did possess talent and unique vision at the time in the late 1990’s- early 2000’s.
We again underwent massive mergers / acquisitions as a wholly owned subsidiary and went global.
I left and cashed out a few years ago.
Long story short — the company split off from a Fortune 200 and generates Billions and has operations in 50 plus countries and sits on the Nasdaq — stocks went from low $$$ to well over $100.
We were called garbage and a failure many times early on with products and offerings that were pie in the sky.
Things didn’t always work - we often failed .
Summary —none of what others say matters .
I’ve worked with many startup leaders —
Some succeed and some fail.
Brian Foote appears to me to have what it takes and his playbook looks very good.
Expect the unexpected.
And HUMBL can go huge …. Or not .
For me it’s a no brainer easy bet because I’ve been part of a success that did it.
The reality is that they can raise cash much easier than we could because we were private equity . Once we joined a publicly traded company it became MUCH easier to get money to grow.
The question for current investors is can they do it without severe dilution.
But they have cash and they have a huge public presence .
That’s something we did not have and we won.
I’d be shocked if HUMBL doesn’t go much bigger with their resources available.
But — we’ll see.
The point of modern propaganda isn't only to misinform or push an agenda. It is to exhaust your critical thinking, to annihilate truth.
-- Garry Kasparov
