The Rising Influence of Rising Affluence

[OakesCS]

“expect to…”

those are some exceedingly expensive tomatoes. High end restaurants are willing to pay for fresh herbs and even some vegetables so greenhouse operations can make money. But that’s part of the problem for this company. There are 100s of small greenhouse operators within 200 miles of these guys - all growing the same stuff but for a fraction of the cost and margins aren’t great. Product differentiation is the only viable saving grace, eg developing a means to grow vanilla beans in a KY greenhouse. Tomatoes in KY won’t cut it.