VirTra Inc (VTSI)

[fishhunter]

I developed and helped sell $100,000 to $300,000 systems for 8 years of my life to government, drug companies, schools, universities. It was heavy semi-customed engineered equipment. Often took city council, bod apprvls, etc. in order for someone to issue a PO. It took education, hand holding, dinners, demos, etc. Same stuff VirTra must do. Sales cycle from first approach to customer to shipment of product was often over 1 year. We had one dedicated sales guy from the start. He was truly the best of the best and had freedom to operate. He had two marketing people at HQ and several of us on the engineering team would help as well on occasion.

You are right, the first week nothing, the first month nothing, by the 5th month we had an identified pipeline of possible orders and were

actively working many customers in parallel. By month 6th we started getting an order or two and built and built and built. By the end of year two we were on an annual run rate of $10million and by year 4 were shipping $30million per year. And I lead the team that developed the product from a clean sheet of paper to first shipment in less than 2 years.

Where I am going is this. The guy that lead our sales effort I offered to CEO Ferris on a silver platter. CEO Ferris REFUSED to even talk to him. Had CEO Ferris hired him, VirTra would EASILY have over $200mil in sales this year. He would have started at VirTra 4 years ago.

Our CEO would not know top tier talent if it sat in his lap.