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Ski-t, Booths are part of the overall sponsorship

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MI Dendream   Tuesday, 05/04/21 07:20:34 PM
Re: skitahoe post# 374517
Post # of 377848 
Ski-t, Booths are part of the overall sponsorship package or a la cart. In a typical year, one can choose a lower level sponsorship and upgrade their booth, or one can sponsor at a higher level which comes with a larger booth, more registrations and certain other opportunities. Some advertising options are a la cart and some are only available to higher level sponsors. For example, perhaps ASCO has one banner ad available on the site landing page and it goes to the first platinum sponsor to sign up, or maybe even there some forced video pass throughs like when you enter the virtual exhibit hall you have to watch Merck’s 30 second video because they purchased the largest footprint.

Maybe your virtual booth comes with a pass through video about your company or maybe your booth gets multiple rooms all depending on the size. Congresses are trying to create differentiation by sponsorship level to encourage participation right now because few companies see value in a virtual booth


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