During periods of market price rise we seem to become accustomed to it and lose sight of rational investment fundamentals. That can lead to complacency for investors. Thanks to Robert Lichello we have the AIM method that tempers our enthusiasm during such times and has us build our "insurance policy" for future events.
This most recent period has offered us a wonderful time to 'sell into strength' after last year's short, but deep buy cycle due to the Coronavirus event.
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