Verb Technology Company Inc (VERB)

[Nspireaction]

Yep, verbLIVE's Attribution Feature just adds even MORE Rocket Fuel!


How much pressure does this take off of someone that hasn't had time “years” to build a large following?

"The Attribution Feature is another industry first, an amazing verbLIVE feature we’ve kept under wraps until now. I call it one of the hyper-growth initiatives for Verb, and I credit our own McKinley Oswald with the original idea."

So how does it work? Suppose you wanted to host a verbLIVE event to promote and sell a new book, but your list of contacts and social media following isn’t that big? With the attribution feature, you can offer someone that does have a big list or following, and say, “Hey, I don’t really have a big following, so if you'll share my verbLIVE event with your contacts or followers, I’ll pay you a percentage of each book they buy through my verbLIVE event!”

So, if you know a few big-name influencers with massive followings, you could leverage their networks to help sell your books!

Now, think about it in the context of direct sales companies. So, I’ll host an event and get members of my team to invite their prospects to watch it, and my team members get credit for every sale to their prospects that they invited to my event, right? Powerful.

You can expect to see this in Q1, and because Verb already has a massive built-in audience for it, we think this can be big, right out of the gate in direct sales, and just think about the implications of this feature outside of direct sales. Think about how that could drive adoption and subscriptions for verbLIVE.

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VerbLIVE's Attribution Feature is going to be extremely popular.

"If you take a look at any of the popular big-boy video conference platforms out there, you’ll notice that they limit the number of viewers on a webinar to 250. Well, we have a client that wants to host verbLIVE events with 45,000 viewers. We have another one that wants to host a verbLIVE event with 1,000 viewers. They’ve looked at all the other platforms out there. These are billion-dollar enterprises, but they want verbLIVE. They want our innovative, industry-first features and functionality. So, we need to get this right. We don’t want the platform to become overloaded and crash it. Again, we don’t know how rapid the adoption and user rates will ramp, but given the backlog and pent-up demand, we have to be prepared for rapid growth."


"Well, we have a client that wants to host verbLIVE events with 45,000 viewers." If a client has 45,000 distributors, how many of them will be able to host an engaging shopping event?

If I had to guess, there will be only a small portion that can put on a real show, so-to-speak. Let's say that 1,000 of the 45,000 has what it takes to be really good at hosting a shopping event, which means there are another 44,000 fellow distributors that would be more than happy to share their event links with the attribution feature for some "easy money".

When these large clients host their first LIVE event, that's when real and meaningful exposure to verbLIVE begins, and the attribution feature will be very helpful to these people.

Can you see how this could go viral?

And for those that don't understand why the company wants to make sure their servers aren't stressed, keep in mind that Kim Kardashian sold 150,000 bottles perfume in a livestream where an incredible 13 million viewers watched the event!


. . . . . . . . . . . . . . . . . . . . . . Rocket Fuel
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