$SPYR Meanwhile, the latest Home Automation Ownership & Usage Report from NPD Group’s Connected Intelligence, states that half of U.S. consumers own at least one smart home device, up from 35% in January of 2020, and security cameras remain the most commonly owned device of all the smart home devices.
In general, security is a key motivator in smart home device purchases, NPD’s research found that security cameras have been the leading volume driver for the last 4 years. In fact, according to the firm, security cameras made up nearly one out of every four smart home device purchases at retail in 2020, the most of any device type. Because the home security camera is the marquee device favored by those outfitting their homes to become more automated and “smart,” it’s an ideal product for Applied MagiX to add to its smart home product lineup.
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