WiMi Hologram Cloud Inc (WIMI)

[StockpickerCAPC]

Apple/Facebook accelerates the development of AR devices to focus on the consumer market, WiMi Hologram AI+AR builds a 5G holographic cloud ecosystem.

source
https://finance.sina.com.cn/stock/relnews/us/2021-04-08/doc-ikmyaawa8506093.shtml

At 1:05 p.m. on April 8, 2021 Geeks Network

According to reports, Facebook and Apple are accelerating the development of AR devices and putting this technology directly in front of consumers will open up a new field of computing devices. The Wall Street Journal reported that Apple CEO Tim Cook accepted an exclusive interview with the New York Times. When talking about AR, he believed that this technology was "critical" to Apple's future and believed that AR could change the way people talk and interact. Indicates that it can be used to enhance the conversation. Cook said that he has seen AR applications in the fields of health, education, retail and games, taking off with the use of mobile phones, and he believes that the future prospects will be greater.

Not only that, rumored that Apple will also launch Apple Glass, which is lightweight glasses that allows people to use AR functions anytime, anywhere. Apple Glass can be used with the iPhone, and may come out in 2023.

IDC predicts that the sales of AR glasses and headsets this year will be less than 1 million, but will increase to 23.4 million in 2025. Companies will be the main users, accounting for 85% of the total purchasing power.

Facebook CEO Zuckerberg said in an interview that AR is the man-machine interface of the next generation of Internet. Technology companies represented by Apple and Google have bet on AR glasses.

AR image augmented reality (AR, Augment Reality) is the intersection of artificial intelligence and human-computer interaction. It is a technology that calculates the position and angle affected by the camera in real time and adds corresponding images, videos, and 3D models. The technology of organic integration of world and virtual world information. AR combines physical information (mainly including visual and auditory information) that is difficult to experience in a certain time and space of the real world through computer simulation and then superimposes, applying virtual information to the real world. The world is perceived by human senses, so as to achieve a sensory experience beyond reality.

From Nintendo's AR game "Pokémon GO" that has taken the world by storm, to the continuous enrichment of camera AR beauty features, AR is becoming more and more popular with the public. At the same time, the emergence of 5G has brought three major characteristics of AR devices: high speed, large capacity, and low latency, allowing AR devices to maintain a stable link with the cloud, and handing over tasks that require high-performance computing such as screen rendering to the cloud. Completion, which also gives the AR equipment a basis for large-scale commercial use. In this context, many domestic and foreign technology companies are marching into the consumer market.

The market research company Grand View Research released a report predicting that by 2028, the global AR market is expected to reach US$340.16 billion, and the compound annual growth rate from 2021 to 2028 will reach 43.8%. On the other hand, policy support has also given the domestic AR market usher in greater development opportunities. The "14th Five-Year Plan" outlines virtual reality and augmented reality industries as key industries in the digital economy in the next five years, giving the industry a new history. The mission is expected to accelerate the development of related industry chains; in addition, the National Development and Reform Commission and other departments have issued the ``Implementation Plan for Accelerating the Cultivation of New Consumption'' recently, which also proposed to accelerate the development of new information products such as ultra-high-definition video and virtual reality, and promote 5G+4K/8K , VR/AR technology product integration application.

In this context, continuous innovation in the AR field has triggered the adoption of this technology in several industries and industry verticals, and is driving market growth. For example, the AR smart glasses market is accelerating, from a niche product to a solver of industrial and corporate problems, and rapidly expanding to the consumer market.

The main players in this industry include Google, Microsoft, Facebook, Magic Leap, WiMi Hologram, etc. aiming at this track.

As a holographic AR company listed on Nasdaq, WiMi Hologram has received a total of 170 million U.S. dollars in financing since its listing in April 2020, once again causing WiMi Hologram to attract public attention. Wimi Hologram (WIMI.US) utilizes its powerful technical capabilities and infrastructure to provide excellent products and services. WiMi Hologram has won the bid for China Mobile and the second phase of the holographic remote interaction of the media cloud platform, and is redefining China Mobile's communication method through "5G + holographic remote". WiMi Hologram's core business is holographic AR technology for software engineering, media manufacturing services, cloud and big data.

WiMi Hologram was established in 2015, Nasdaq stock code: WiMi. WiMi Hologram focuses on holographic cloud services, mainly focusing on automotive AR holographic HUD, 3D holographic pulse LiDAR, head-mounted light field holographic equipment, holographic semiconductor, holographic cloud software, holographic car navigation and other professional fields, covering from holographic car AR technology, 3D holographic pulse LiDAR technology, holographic vision semiconductor technology, holographic software development, holographic AR advertising technology, holographic AR entertainment technology, holographic ARSDK payment, interactive holographic communication and other holographic AR technologies. It is a holographic cloud integrated technology solution provider .

As the bandwidth conditions of 5G holographic communication networks change, the 5G holographic application market will usher in an explosion. High-end applications such as holographic interactive entertainment, holographic conferences, and holographic conferences will gradually become popular in holographic social, holographic communication, holographic navigation, and holographic home applications. The WiMi Hologram Cloud plan is based on holographic AI face recognition technology and holographic AI face-changing technology as its core technologies, and uses multiple technologically innovative systems to support holographic cloud platform services and 5G communication holographic applications.

5G's unique MEC edge-to-computing technology is the key to ensuring low latency. It can fundamentally break through VR/AR localization, realize VR/AR cloud services, and provide users with real-time interaction in large-scale variety shows, sports events and other programs. Experience, enhance the real immersion of VR/AR.

In the future, the capability information of telecommunications networks can be abstracted into various services through the edge computing platform, open to VR/AR third-party and vertical industry applications, and lay a good foundation for the universal service of VR/AR.

With the development of cloud VR/AR technology, lightweight head-mounted display devices are expected to be rapidly developed and popularized. The mobility demand of VR/AR technology will increase immediately, and the demand for 5G technology will continue to increase.

At present, VR/AR has been widely used in industries such as real estate, exhibitions, games and entertainment. With the arrival of 5G, VR/AR is expected to unlock more business scenarios. The application of VR/AR in the media field will also be further explored. The main business scenarios include live broadcast, news, film and television, marketing, social networking, etc.With the advent of 5G commercial use, the VR/AR industry is entering a stage of rapid development and is expected to become a global leader. An important force in the new round of industrial transformation.

In short, the future of AR needs to rethink the way humans interact with computers, just like graphical user interfaces that will completely change the relationship between humans and the digital world. At the same time, will the AR industry full of imagination create more unicorn companies? We will wait and see!