WiMi Hologram Cloud Inc (WIMI)

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Why WIMI Hologram has raised a total of 170 million U.S. dollars in one year after its listing to lay out the AR industry chain.

source
https://finance.sina.com.cn/stock/relnews/us/2021-03-30/doc-ikknscsk4526212.shtml

March 30, 2021 10:05 CCTIME

With the continuous development of virtual reality technology, VR/AR is being used on a large scale in many industries. The "14th Five-Year Plan" outlines VR/AR into the seven major industries of the future digital economy. At the same time, the domestic VR/AR track has also attracted a capital investment boom in recent years. Recently, WiMi.US, the first holographic AR listed on Nasdaq, has received a new round of financing with a financing amount of up to 83.8 million U.S. dollars. Since its listing in April 2020, WiMi Hologram has received a total of 170 million US dollars in financing. Investors include a number of institutional shareholders such as Shengshijing Investment, Singapore UOB Venture Capital, Yingqu Capital and Weibo Investment. The current holographic AR industry can be said to be the darling of capital investment, and it is the time for venture capital financing.

What is holographic technology?
Holographic display technology, also known as virtual imaging technology, is to present three-dimensional object images in mid-air in real scenes. It uses the principle of interference to record the light wave information of the object. When the laser is used to radiate the object, the object will form a diffuse object beam, and some of the laser will interfere with the newly formed object beam. The film for recording the interference fringes is specially processed to form a hologram; the original is reproduced. For object information, the obtained hologram needs to be irradiated with laser. The strong coherence of laser makes it appear original image and conjugate image, that is, three-dimensional holographic image is obtained by the principle of diffraction. This is recognized as the most ideal technology for realizing 3D display in the future.

In many people's minds, VA/AR holographic technology is just an emerging technology. In the future, it is likely to be integrated into all aspects of our lives, including education, entertainment, shopping, and travel, just like the Internet. At present, 5G has been commercially available on a global scale, which has promoted the digital transformation of the industry.

In the medical industry, holographic AR technology can not only enable doctors to clearly feel the tactile differences between the patient's skin, muscles, and bones through feedback devices during surgery, but also generate accurate 3D models through CT scans and MRIs to achieve The purpose of making surgery more precise.

The development of 5G technology is very rapid, but it still faces many challenges:
5G application scenarios need to be expanded to meet more diverse and complex full-scenario connection requirements; define more new 5G capabilities, such as uplink and downlink throughput rates, low latency and high speed The communication, high-precision positioning, etc., to meet the ever-increasing performance requirements; continue to enhance the commercial capabilities of 5G SA, MEC, cloud-native 5G core networks, and 5G business enablement platforms to meet the differentiated needs of industry applications.

A key factor driving the development of holographic AR technology in China is the progress and maturity of the technology itself. The maturity of the technology has led to the reduction of hardware costs, which has led to the application of this technology in more and more industries. In addition, with With the expansion of the application scope of holographic AR technology, people's understanding and demand for it are also further promoting the development of this technology. For example, shopping with holographic AR technology is now common on e-commerce platforms.

WiMi Hologram has established a comprehensive and diversified holographic AR content library among all domestic holographic AR solution providers. In terms of revenue, number of customers, holographic AR content, and the number of holographic AR patents and software copyrights, WiMi Hologram is in China's holographic AR Ranked first in the industry. The ultra-high reliability and low-latency communication of 5G communication technology is expected to solve the shortcomings of VR/AR development. We believe that 5G+cloud will open up the VR/AR scene and continue to release the vitality of the industry. With the continued efforts of major manufacturers, it is expected to create explosive models and accelerate hardware penetration.

As an emerging market, the global holographic AR market has huge growth potential. It has attracted a large amount of investment since 2016 and has made a huge contribution to the growth of the industry. Several organizations, including R&D laboratories, are investing heavily in this technology to develop solutions for businesses and consumer groups. Over the years, the mobile augmented reality market has been widely used in applications such as games, media, and marketing. Its application scope in different industries such as advertising, entertainment, education and retail is expanding, and it is expected to drive demand during the forecast period.
2016-2025 Global Holographic AR Market Size by Revenue, Source: Frost & Sullivan

Note:
Hardware refers to the income of hardware manufacturers, including AR rendering equipment, such as AR glasses, AR helmets, etc., and holographic imaging equipment, such as holographic projectors, holographic cabinets, and holographic advertising machines. Software and content refer to the income of participants who provide augmented AR and holographic content, ARSDK or technical services.

China has a large number of Internet users and mobile Internet users. With the introduction of basic tool platforms by system vendors such as Apple and Google, it has become more convenient for developers to create and provide diverse AR content, enabling AR technology to be quickly provided to a large number of users. In addition, stores that provide AR experience have penetrated quickly in Chinese shopping malls, and consumers can enjoy AR experience at a lower cost, which promotes consumer acceptance of AR.

Public information shows that as a domestic holographic visual AR representative company, WiMi focuses on holographic cloud services, mainly concentrated in vehicle AR holographic HUD, 3D holographic pulse LiDAR, head-mounted light field holographic equipment, holographic semiconductor, holographic cloud Software, holographic car navigation and other professional fields, covering from holographic vehicle AR technology, 3D holographic pulse LiDAR technology, holographic vision semiconductor technology, holographic software development, holographic AR advertising technology, holographic AR entertainment technology, holographic ARSDK payment, interactive holographic communication, etc. It is a holographic cloud comprehensive technical solution provider for multiple links of AR technology.

According to reports, WiMi Hologram won the bid for the second phase of holographic remote interaction between China Mobile and the media cloud platform. As a professional company for 5G communication holographic applications, WiMi Hologram has always been committed to independent R&D and investment in 5G core fields. Fully integrate 5G, AR/VR, holographic communication and other technologies, and will continue to strengthen close cooperation with industry partners such as China Mobile and other communication operators, actively promote the application and practice of 5G holographic communication services, and help China's holographic communication applications in vertical industries. Digital transformation.

As the latest generation of mobile communication technology, 5G has been standing in the spotlight from technological innovation, standard construction, license issuance, and commercialization in recent years. Its large bandwidth, high reliability, low latency, and massive connections have gradually become recognized by the public. know.

WiMi Hologram plans to continue to improve and strengthen existing technologies, maintain the industry's leading position, and create an ecological business model. At present, the holographic facial recognition technology and holographic facial change technology of WiMi Hologram Cloud are being applied to the existing holographic advertising and entertainment business, and the technology is also being continuously upgraded, hoping to make breakthroughs in more industry fields. The goal of WiMi Hologram is to establish a business ecosystem based on the application of holographic technology.

Whether it is the smart application of 5G real-time 3D reconstruction, or the 5G real-time holographic live broadcast/video call that changes visual interaction, WiMi Hologram has been committed to promoting the application of 5G real-time holographic technology in the mobile communication industry, through 5G real-time holographic technology in the industry Leading role in innovation, accelerating the digital transformation of the three major operators in the "5G+" era, and providing users with better quality, reliable and convenient information services.