WiMi Hologram Cloud Inc (WIMI)

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VR/AR is listed as a key development industry in the construction of Digital China, WiMi Hologram leads the ecological development of the 5G holographic cloud industry chain.

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https://finance.sina.com.cn/stock/relnews/us/2021-03-25/doc-ikknscsk1273569.shtml

At 14:18 on March 25th, 2021 firewood network

On March 15th, the much-anticipated "14th Five-Year Plan" and the draft of the 2035 long-term goal outline were announced. The draft plan outlines from creating advantages in the digital economy, accelerating the pace of digital society construction, improving the level of digital government construction, and creating a good digital ecology. Start from many aspects and map out the construction route of Digital China in the next five years.

At the same time, the draft planning outline clarifies the development goals for the next five years, and delineates the seven major industries that will be the key development of the digital economy in the future, VR/AR (virtual reality/augmented reality) and cloud computing, big data, Internet of Things, industrial Internet, and districts. Blockchain and artificial intelligence are among them.

The virtual reality and augmented reality industry will involve:
The promotion of technological innovations such as three-dimensional graphics generation, dynamic environment modeling, real-time motion capture and fast rendering processing, the development of virtual reality machines, perception interaction, content collection and production and other equipment and development tools software, industry solutions Program.

In addition, the "14th Five-Year Plan" outlines virtual reality and augmented reality industries as key industries in the digital economy in the next five years, giving the industry a new historical mission, and is expected to accelerate the development of related industrial chains.

The rise of VR/AR technology, building a digital China
As an applied computer technology, VR/AR has been emerging in my country since 2015. It is one of the digital industries that my country has developed vigorously in recent years. During the 14th Five-Year Plan period, with the construction of digital China, the VR/AR industry will welcome To the critical period of development.

In the early stage of the development of my country's VR/AR industry, wearables were the main focus, and content output was aimed at life and entertainment. Since 2017, the VR/AR industry has been in a downturn. In 2019, my country has continuously issued relevant policies to promote the development of the VR/AR industry. In 2020, the public's awareness of the VR/AR industry will be further deepened. In addition to entertainment products, commercialized products brought by VR/AR technology, such as VR viewing rooms and cloud exhibition halls, have gradually become habits in social life.

Since 2020, the C-end field facing the VR/AR industry has expanded into the B-end market, and the commercial application of technology will penetrate into marketing, display, production and other aspects. At present, in real estate, education, retail, manufacturing, cultural tourism and other fields, the implementation of VR/AR technology has become the norm.

According to statistics, in the first half of 2020, there will be 1297 new VR/AR companies in my country, and the market is expected to exceed 100 billion. VR/AR and 5G technology are inseparable. From 2015 to 2016, VR/AR became a hot spot in consumer electronics, but soon the development of VR/AR encountered difficulties. Bandwidth and delay factors have led to pain points such as poor interactive experience, poor terminal mobility, low resolution and refresh rate, which have always been the biggest shortcomings to contain the development of the industry. The large bandwidth and low latency of 5G networks will focus on solving these problems. The large bandwidth characteristics of 5G provide high-speed networks, which can render cloud content and solve computing pressure; on the other hand, the low-latency characteristics will solve the dizziness after wearing glasses.

The development of virtual reality technology is divided into the following five stages.
Different development stages correspond to the corresponding experience levels. It is currently in the partial immersion stage, mainly manifested in 1.5K-2K monocular resolution, 100-120 degree field of view, 100M bit rate, 20 Technical indicators such as millisecond MTP delay, 4K/90 frame rate rendering processing capability, internal-outward tracking and positioning, and immersive sound. Part of the immersion stage has achieved greater breakthroughs than the previous primary immersion stage, and it is expected to be reflected in the latest terminal products this year and next.

5G has achieved significant improvements in experience, performance, and cost of virtual reality technology, including head motion response time delay (MTP), rendering capabilities, display capabilities, usage mobility, market size, and cost efficiency. Will accelerate the VR/AR industry to enter the deep immersion stage.

In the 5G era, high-speed and low-latency transmission characteristics are expected to significantly improve the user experience of VR/AR products. Current VR/AR products generally have problems such as motion tracking delay, low resolution, and dizziness. The main reason is that the existing various communication technologies cannot reach the high speed (Gbit/s level) of VR/AR products. , Low-latency (7-15ms) data transmission requirements, although some VR/AR products use wired network connections to improve data transmission problems, but at the expense of product user experience. With the advent of 5G, the peak rate of wireless communication technology has increased to the order of 20Gbit/s, and the delay can theoretically be reduced to 1ms. User experience, thereby promoting the maturity and development of the VR/AR market.

5G+ cloud rendering greatly improves the display effect of VR/AR applications, reduces hardware costs, and helps popularize VR/AR. In traditional VR/AR applications, limited by CPU and GPU computing power, the image rendering resolution of VR/AR terminals is only 2K4K, and the frame rate is generally 30fps-60fps. Under 5G networks, VR/AR can achieve cloud rendering. , Relying on the powerful data storage and high-speed computing capabilities of the cloud, VR/AR image rendering can reach 8K resolution and achieve 120fps frame rate. According to Nokia's calculations, through 5G network + cloud GPU cluster processing, its computing power can reach traditional 4G Ten times the magnitude of the solution, it can greatly improve the display effect and immersive experience of VR/AR applications, and it also helps reduce the current VR/AR terminals' dependence on high-performance CPUs and GPUs, thereby reducing hardware costs and promoting VR/AR applications. The popularity of AR products.

5G promotes the rapid development of VR/AR, and industry chain companies usher in major investment opportunities.
At present, the VR/AR industry chain has been initially formed. Among them, the hardware part of the upstream of the VR industry chain mainly includes optical lenses, display panels, chips (main control chips and sensors), etc., and the software part includes system platforms (operating systems, APIs and APPs). ), information processing tools (3D modeling and image rendering); the hardware part of the midstream includes display modules and machine manufacturing, and the software part includes the development of functions such as motion capture, eye tracking and voice processing; the downstream is VR applications, Including various VR terminal products, VR content for technology/games/videos, and VR platform distribution services.

The holographic AR black technology is so brilliant, that I have to mention WiMi, the representative of this domestic holographic company. According to reports, WiMi Hologram was established in 2015, Nasdaq stock code: WiMi. WiMi Hologram focuses on holographic cloud services, mainly focusing on vehicle AR holographic HUD, 3D holographic pulse LiDAR, head-mounted light field holographic equipment, holographic semiconductor, holographic cloud software, holographic car navigation and other professional fields, covering from holographic car AR technology, 3D holographic pulse LiDAR technology, holographic vision semiconductor technology, holographic software development, holographic AR advertising technology, holographic AR entertainment technology, holographic ARSDK payment, interactive holographic communication and other holographic AR technologies. It is a holographic cloud integrated technology solution provider .

The holographic AR industry value chain consists of three main parts. The upstream part refers to the key hardware, software, services and providers and participants related to content production. Midstream participants are providers of holographic AR solutions, integrating upstream hardware and software systems to form final products or solutions, such as holographic AR advertising platforms and head-mounted displays. Downstream refers to end users, including governments, enterprises and household/individual consumers.

The business models of upstream participants in the holographic AR market are different. While hardware, software, and service providers focus on R&D to further improve their core technologies and reduce production costs, holographic AR device integrators and content creators must also identify target users, build brand reputation and enhance user experience. It is common for some holographic AR equipment integrators to have strong internal research capabilities and to play a role in the upstream and midstream markets.

WiMi Hologram currently participates in the upstream part, including developing software, providing content production technology and creating and distributing content and the midstream part, that is, providing holographic AR solutions.

Compared with domestic counterparts, WiMi has established a comprehensive holographic AR content library. The format of holographic AR content covers from 3D models to holographic short videos. According to Frost&Sullivan data, WiMi has established a comprehensive and diversified holographic AR content library among all holographic AR solution providers in China. In terms of revenue, the number of customers, the number of holographic AR content, holographic AR patents and software copyrights in 2018, WiMi is a leader in China's holographic AR industry. In 2018, WiMi Hologram Cloud owned approximately 4654 AR holographic contents, 106 software copyrights and 219 technical patents. WiMi Hologram Cloud is committed to using holographic technology to meet the entertainment and business needs of customers and end users.

WiMi Hologram has the world's leading 3D computer vision technology and SAAS platform technology. WiMi Hologram uses AI algorithms to turn ordinary images into holographic 3D content, which is widely used in holographic advertising, holographic entertainment, holographic education, holographic communication and other fields. WiMi Hologram has core technologies such as holographic face recognition, holographic face change, and holographic digital life, and is seeking market cooperation and investment opportunities on a global scale. In the future, WiMi Hologram Cloud will expand the holographic ecology in the international market and aspire to become a leader in the global holographic cloud industry.

AR is expected to become the next-generation general-purpose computing platform after PCs and smartphones.
PCs and smart phones are the mainstream general computing platforms in their respective eras. In the Internet era, the informatization process in the fields of technology, business, education and media has gradually deepened, and the PC has become the first general-purpose computing platform in the consumer electronics market by virtue of its powerful computing capabilities, empowering many industrial fields and application scenarios.

In the mobile Internet era, smart phones have not only undertaken part of the traditional Internet applications based on PC, but also have derived a richer mobile Internet application form, which has become the most current mobile Internet application with more natural interaction and more flexible application methods. Representative general-purpose computing platform.

In the future era of Internet of Everything, AR has outstanding potential to become the next-generation general-purpose computing platform. First of all, relying on the help of 5G and cloud computing technologies, AR can realize terminal cloud parallel computing, and further improve product computing power; at the same time, with the help of eye tracking, gesture control and other technologies, AR's interaction method will be better than that of smartphones. With further improvement, the user experience will be more natural and friendly; in addition, AR applications are expected to break through the limitations of smartphone screens, realize the integration of the digital world and the physical world, and further promote the application innovation of AR in vertical fields such as technology, business, education, and media. , The future development space is very broad.