If we write an article, it has to do a number of things. First, write it as if you are presenting it to a ceo. If your first 5 minutes haven’t captured him, you’ve lost him. Then make it entertaining. And write it in terms a newbie will understand- since for many it will be the first time they will have heard the term photonics. Lastly, keep it persuasive but succinct. Lots of solid numbers and facts. Finally, don’t say “It’s deal time!” If the article doesn’t already suggest that, you’ve written it wrong. This should not read as a pump but as well investigated guidance. I’d start it out something like this:
“If The Graduate were to be produced today, Benjamin Braddock might have been given this advice - “One word: Photonics”. Don’t take my word for it - take Jim Cramer’s (include CNBC quote here). Why Photonics? $82 billion in investment is projected in the next 4-5 years to meet the ravenous performance needs of data centers alone. But it will also be essential for meeting the needs of 5G networks, AI applications, digital currency mining and self-driving cars. Existing silicon chips can’t meet this need, and even if they could they would bleed money on the energy needs of this rapidly-outdated technology...(blah blah photonics)...Moore’s Law is broken. You need look no further than the recent bidding war for laser manufacturer Coherent to see where the Tier 1’s are headed. They are moving - fast - to photonics.
So how to play this emerging field? Let me suggest a small company that is about to find itself in the center of all this - Lightwave Logic. “
Not only would an SA article reach thousands of new investors, you *could* grab the eyes of influencers such as Paul Scolardi or Ian Cassel. Maybe even a hedge fund manager. If it is done right.
I’d borrow from what’s already been written, but I’d build it anew with eyes towards this audience. Read a few articles before you write it. And update it with Lebby’s recent numbers, mention his “commercialization” presentation, emphasize how the goo can be applied to existing structures while copackaging and even package-less options are coming. The “saving the planet” play. Throw it all in. And make it a 10-15 minute read max.
Anyone else have suggestions?
