Bioelectronics Corp (BIEL)

[normal investor]

KW message on Facebook Biel Shareholders page:

Fellow Shareholders,

We have been seeing lots of comments and receiving lots of questions about advertising and promotion.
As you are aware, we have shifted the focus of BioElectronics Corporation. We are now operating as an OEM in the over-the-counter retail space. We manufacture devices- we do not market, advertise or promote.
In the past year, we built the KT Recovery+ Wave to the specifications of the customer- color, battery life, package design, etc. We have also manufactured devices for use in the DJO Advantage Line back and knee wraps.
The Recovery+ Wave product “officially” launched on February 22nd. The product is currently being placed on shelf in CVS stores. We have no expectation that KT Health would spend money advertising or promoting the product until the shelf placements are complete. That would simply make no sense. We have been informed that DJO is currently crafting their marketing and advertising campaign. As with most multi-billion dollar companies, things simply don’t happen quickly at DJO.
The simple fact of the matter is that we do not advertise, promote or market the over-the-counter retail products. As an OEM, our profit is made when we sell the devices to each marketing partner.
We do not set wholesale or retail pricing and we have no direct contact with the retail buyers.
Simultaneously, we have been building a contract sales force to promote the technology and the brand name RecoveryRx to the medical professional’s market- physical therapy, surgeons, pain doctors and the like.
I thank each of you for being a shareholder. Our team appreciates your support.