Let's talk about facts and "hitting the retail shelves" across the nation, coast to coast and around the world.
Fact
CVS did a test of ActiPatch in a few hundred stores that was so successful CVS wanted to 'Go National, all stores'. Didn't happen
Fact
Numerous other discussions/negotiations with other major US players produced the same results. End of the day? Not one deal by former management, badly declining sales, operating losses.
Fact
US regulatory clearances were not successful, as early as they should have been, for the same reasons - bigger need for management change. Reasons and details are irrelevant. And boring!
Fact
Current management team took the reins late 2019, only really got going Jan 1, 2020, after an adjustment period and there has been a remarkable string of successes since. To be fair and balanced, a complete reversal toward success in a year!!! Rare. For BIEL shareholders before late 2019? Impossible!
Fact, with a little conjecture
If it weren't for the heavy baggage of previous management's negative performance, BIEL would be trading much higher than it is today. When I say "heavy baggage", I mean off-the-wall head-shaking. Why do I put this as fact/conjecture? Because BIEL's products are hitting shelves, with marketing programs, etc.....
Fact
US patented, drug-free, side-effect free, affordable acute and chronic pain management, edema reducing, accelerated healing? All the earlier huge US players in the pain space had it right - BIEL should've been a winner 10 years ago. It wasn't, but who cares?
Fact
What matters is now, going forward.
Speculation
What should BIEL be priced at today? I say 3 to 5 cents. Said it a couple of years ago, like 2008 and many times since....FACT!
3 months? 5 to 7.5 cent range
6 months? 7 to 9.5 cent range
9 months? 9 to 11.5 cent range.
Facts
When athletes and the adoring public, male and female, all shapes and sizes, see BIEL pain management devices inside DonJoy support devices, under KT Tape, on legs, thighs, shoulders arms, ankles, everywhere, the questions will fly, "Whatcha got there?" Attractive athletes and people of all genders will be asked, "Whatcha got there?". Why? Because everyone wants an edge. People like to talk and meet and learn and exchange and heal and get rid of pain!!!
Maybe ActiPatch becomes the next trend setter? Conversation starter? I want to meet and talk to that sports hero, athlete, man, woman, whatever? "Whatcha got there?".
Proven - I've been asked a couple of thousand times, "Whatcha got there?" Golf, tennis, squash, life, bumps and bruises. Never had the time or interest in doing BIEL'S marketing and accurately predicted the need for management changes, long ago. Could write a book, still no time, but I say BIEL is finally being well managed.
And let the games begin. The general population wins biggest because tens of millions of pain sufferers will be asking, "Whatcha got there?" And many 10's of millions will learn and be helped with their aches and pains. Wasn't that the whole reason for being, at the start? Whatcha got there??
