Nikola Corporation (NKLA)

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Nikola’s marketing plan is to lease or sell trucks, maintenance and fuel for about $900,000 in a million-mile package. That will cost trucking companies less over the million-mile life of the plan than the Class 8 diesel trucks they now operate, Milton said.
There are currently more than 14,000 Nikola class 8 trucks on order.
$900,000 X 14,000 = $12,600,000,000 million-mile package this is their original plan for business along with manufacturing
some clients have changed since the fallen deal with GM with the Badger but they are focused with the original plan



Unlike the Bud wagon, each Nikola truck can deliver about 1,000 horsepower and 2,000 pound-feet of torque.

An investment firm representative who requested anonymity for competitive reasons told Trucks.com that the show of support from major businesses such as Anheuser-Busch and automotive parts and technology developer Bosch has helped make Nikola a credible company. Bosch is supplying Nikola with powertrain components.

Nikola’s zero-emission trucks “will play a key role in our plans” to slash transportation fleet carbon emissions by 18 percent, Ingrid de Ryck, Anheuser-Busch’s vice president for sustainability, said Tuesday as she toasted Milton with a can of her company’s best-selling brew.

Key to Nikola’s success will be its ability to deliver on the promise to supply hydrogen fuel to its truck customers via a network of 700 hydrogen fuel stations in the U.S., analyst Lindstrom said.

The company is partnering with Norway’s Nel Hydrogen for development of its fueling stations.

FUELING NIKOLA’S GROWTH
“Without the hydrogen stations, all they have is a truck that won’t be able to find fuel,” Lindstrom said.

Nikola’s marketing plan is to lease or sell trucks, maintenance and fuel for about $900,000 in a million-mile package. That will cost trucking companies less over the million-mile life of the plan than the Class 8 diesel trucks they now operate, Milton said.
https://www.trucks.com/2019/04/17/nikola-unveils-trucks-launches-1-5-billion-investment-drive/
https://www.trucks.com/2019/04/18/suppliers-buy-nikolas-fuel-cell-trucks-hydrogen-plans/
https://www.trucks.com/2019/04/22/nikola-ambitious-plan-hydrogen-service-network/

Nikola receives $1.7M grant from US Department of Energy for fuel cell research

PHOENIX, AZ (August 7, 2019) -- As Nikola Motor Company marches toward a zero-emission future with durable hydrogen technology for commercial trucking, the U.S. Department of Energy has awarded the Phoenix company a $1.7 million grant to advance its research into fuel cell membrane electrode assembly (MEA).

“This award provides an opportunity for the highly talented Nikola team to leverage expertise in academia and exceptional resources within the DOE Fuel Cell Consortium for Performance and Durability to accelerate a breakthrough that will benefit the entire hydrogen and fuel cell industry and community,” said Jesse Schneider, executive vice president, Hydrogen & Fuel Cell Technologies, Nikola.

The joint grant was funded by the US Department of Energy’s Energy Efficiency and Renewable Energy (EERE) Transportation Office under the recently announced FY19 Commercial Trucks and Off-Road Applications FOA.

Nikola is pursuing a new approach and unique MEA architecture to satisfy the high-power output and durability requirements of heavy-duty applications with its academic partners: Carnegie Mellon University Prof. Shawn Litster, Northeastern University Prof. Sanjeev Mukerjee and Georgia Institute of Technology Prof. Younan Xia.

In this project, Nikola will bring together advanced concepts in catalysts, ionomers, proton exchange membranes, and gas diffusion layers within a robust MEA by using appropriate, scalable fabrication methods.

Nikola’s hydrogen station partner NEL Hydrogen of Oslo, Norway was also awarded a two million dollar award from the DOE. Nikola executives are serving as the technical lead on that project as well.

There are currently more than 14,000 Nikola class 8 trucks on order. The Nikola trucks feature up to 1,000 horsepower and 2,000 ft-lbs of torque. Nikola recently announced a battery-electric vehicle option for the urban, short haul trucking market. Nikola’s trucks will be manufactured in Coolidge, Ariz. Testing will begin on Arizona roads this year with full production expected in late 2022
https://nikolamotor.com/press_releases/nikola-awarded-1-7-million-u-s-department-of-energy-award-63


About the Hydrogen Council: The Hydrogen Council is a CEO-led organisation that uses its global reach to promote collaboration between governments, industry and investors, and to provide guidance on accelerating the deployment of hydrogen solutions around the world. The Council acts as a business marketplace, building a comprehensive hydrogen economy and shifting the perception of hydrogen globally. In addition, the Hydrogen Council serves as a resource for safety standards and an interlocutor for the investment community, while identifying opportunities for regulatory advocacy in key geographies. The coalition of 81 members including large multinationals, innovative SMEs and investors collectively represents total revenues of over €18.7 trillion and close to 6 million jobs around the world. To find out more visit www.hydrogencouncil.com and follow us on Twitter @HydrogenCouncil.
https://hydrogencouncil.com/en/cost-reduction-study-announcement/